H&M Hennes & Mauritz AB

H&M GROUP SALES DEVELOPMENT IN OCTOBER

Pressmeddelande   •   Nov 15, 2006 08:55 CET

In the month of October 2006, sales in local currencies including VAT increased
by 12 per cent compared to October previous year.

Sales increase per month in per cent excluding currency rate changes:


2002/03 2003/04 2004/05 2005/06

December 16 11 13 14(4)
January 18 14 5 15(5)
February 10 13 6 11(2)
March 8 7 20 0(-8)
April 12 13 15 9(1)
May 9 7 18 13(5)
June 8 15 18 9(1)
July 8 14 12 11(2)
August 5 15 17 15(5)
September 6 10 7 9(0)
October 10 9 10 12(3)
November 4 24 11
Whole year 9 12 13


The figure in parenthesis represents the sales development in comparable stores.
A store is comparable if it has been open and has had an unchanged sales area
for at least a financial year. H&M's financial year extends from 1 December to
30 November.

The number of stores amounted to 1,321 on 31 October 2006 versus 1,182 on 31
October 2005.

Sales development in the month of November will be published on Friday 15
December 2006 at 08.00 CET.

Rolf Eriksen, Managing Director


Contact person:
Nils Vinge, Head of Investor Relations +46-8-796 5250

Press pictures and background information for editorial use can be down loaded
from www.hm.com

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's
business concept is to offer fashion and quality at the best price. H&M is
quoted on the O-list of the Stockholm Stock Exchange. Today there are more than
1,300 H&M stores in 24 countries. H&M has more than 50,000 employees and
achieved sales including VAT in 2005 of SEK 71,886 million. H&M has a wide
product range that is divided into a number of different concepts for women,
men, teenagers, children and cosmetics. The company's clothing collections are
created by its own designers, pattern makers and buyers. For further information
visit www.hm.com.