Halda Watch Co.

Halda teams up with F1-driver

Pressmeddelande   •   Jan 21, 2014 19:31 CET

We are proud to announce the latest Halda ambassador – Marcus Ericsson, who will be racing for Caterham F1 Team this year’s season. The talented swede has previously driven in the GP2-series but with a clear goal of reaching Formula One. Now, as the first Swedish F1-driver in 23 years, Ericsson is ready to fight with the best.

Marcus’ challenge coincides with Halda’s of competing with the best in the game. He has proven he can drive fast and we are of course very thrilled about this partnership as he will be representing Halda on an international level. We would like to wish Marcus good luck in his first F1-season and we hope to see him soon on the podium accompanied by the Halda Race Pilot on his wrist. Mikael Sandström, CEO, HALDA WATCH Co.

About Halda Watch Company
Halda Watch Company was founded in 1887 by Swedish watch-maker Henning Hammarlund. It quickly became a worldwide success known for its advanced fine mechanics and quality.
Halda watches featured on prominent people such as HMK Oscar II and renowned Swedish writer August Strindberg and the watches were also honoured with several international awards in competition with the very best watch producers at that time. In 2009, Halda Watch Company was brought back to life by watch entrepreneur Mikael Sandström, through the  introduction of the concept and plans for the modern Halda – the Halda Space Discovery Limited Edition, first released on the market in 2011.
The Haldas of the 21st century follows the devise of its founding father, Henning Hammarlund – to never compromise with quality or function. For its’ manifestation of advanced and pioneering technical engineering and fine mechanics, the Halda Space Discovery was honoured with a placement in the Swedish pavilion at the World Expo 2010 in Shanghai. In 2011, it featured as part of the exhibition ‘NASA – A Human Adventure’, world premiering at National Museum of Science and Technology in Stockholm. In 2012, the Halda Space Discovery received the Red Dot Design Award one of the most prestigious design awards one can ever get, often referred to as the ‘Nobel Prize of Design’.

For more information, please contact: info@haldasweden.com