THE STANDARD BY HAPPY SOCKS
Happy Socks signs eight pairs of socks, two pairs per hotel: Downtown LA, Miami Beach, Hollywood and New York. The pairs will be available through an original retail process using each room’s mini bar.
Andre Balazs’ Standard hotels have revolutionized the concept of affordable yet stylish travel and set the standard for a unique hospitality experience. The Standard’s irreverent and playful sensibility, coupled with its careful consideration for design and detail, has had consistent global appeal for travelers thereby firmly establishing the hotels as pioneers in the industry.
There are currently four hotels in The Standard hotel group: Hollywood, Downtown LA, Spa Miami Beach, and New York.
It all started under the cloud-ridden April sky of yet another belayed Swedish spring in 2008. A vision to turn an everyday essential into a colourful design item and spread happiness. A rigid standard of ultimate quality, craftsmanship and creativity. A concept brought to perfection by the Happy Socks collective, most lately spotted in a 400-year-old, shrieking red cottage among cherry trees and berry bushes in a park located in the midst of Stockholm.
Happy Socks is sold today in close to 50 countries across all continents.
Launch event February 17th 2011. From 6 to 8 pm. The Standard Shop – 444 W 13th Street, NYC.
Bringing happiness and quality to every corner of the world.
The idea behind Happy Socks was born under the cloud-ridden April sky of yet another belayed Swedish spring in 2008. The socks are today sold in more than 50 countries across all continents. The collection of socks features an almost endless variety of models and designs, crossing a wide spectrum of colour combinations, materials and textures. Simply put: a pair of high-quality socks for every occasion, mindset and style. Manufactured at a respected local factory in Turkey.