HTL hotels

HTL hotels’ collaboration with Soundtrack Your Brand leads to playlist for all moments of the day

Press Release   •   Feb 18, 2016 09:00 CET

It was confirmed at the start of the year that HTL hotels would enter into a collaboration with the Spotify distributor Soundtrack Your Brand. A collaboration that now has been implemented at all HTL hotels - giving guests the opportunity to experience the new playlists HTL Morning, HTL Dinner and HTL Night, specially suited to enhance the athmosphere during both breakfast, mid day and evening.

The collaboration between Soundtrack Your Brand and HTL hotels is now live, with the possibility for visitors at all HTL hotels to take part of specially created playlists suited for all guests. The lists are divided by three; HTL Morning, HTL Dinner and HTL Night, where each list is customized to enhance the athmosphere during selected periods.

- To play music that reflects upon one’s brand is essential, for it contributes to an inspiring environment that becomes associated with the venue. We believe that this collaboration with HTL hotels, an international and innovative hotel chain that dares to take on new challenges, will create further success for this already successful hotel concept, says Magnus Rydén, Head of Content at Soundtrack Your Brand.

HTL + Spotify - at home and away
HTL hotels has since the start had a focus on quality, where quality music now also is given a prioritized spot in the hotel chain’s overall concept.

- A challenge many brands are facing is to deliver a clear, contemporary and consistent music selection that reflects upon the brand through all channels. By collaborating with Soundtrack Your Brand we get access to the service’s massive music selection and can create playlists that are specially adapted after our international target group, music that our guests also can enjoy at home. In that way, one can experience the HTL concept anywhere in the world, says Gül Heper, Brand & Commercial Manager at HTL hotels.

Here you can listen to the music that is played at HTL hotels:

About the playlists:

HTL Morning – Take a sip of coffee, taste a warm pain au chocolat and wake up to our current morning music favorites at HTL hotels.

HTL Dinner – Invite your friends, relax, laugh and enjoy some great food while listening to our current dinnertime music favorites at HTL hotels.

HTL Night – You’ve finished work and it’s time for some great time with friends! Raise a glass, celebrate and enjoy our evening music favorites at HTL hotels.

For further information about HTL, please contact:
Gül Heper, Brand & Commercial Director HTL hotels, email:, tel: +46 72 386 94 52
Cornelia Brantås, Partner Relations Soundtrack Your Brand, email:, tel: +46 (0)76 868 82 34

HTL hotels — 4 star quality and smartness

HTL hotels is an innovative new hotel chain, offering hotels with the best city center locations for the modern traveler who appreciates high quality, modern design, personalized service and an attractive price in combination with smart digital solutions for an improved travel experience. The first HTL opened in Stockholm, May 2014. 
HTL hotels is a brand within the Scandic Hotels Group.