Screen9 integrates with Sprinkle Enhancing Advertising Revenue
The cooperation enables publishers to automatically spread contextually relevant Web TV content to other publishers, enabling increased advertising revenue, more user time on site and satisfying user demand for content.
The technology leading Online Video Platform Screen9 has launched an integration with Sprinkle, which enables common customers such as Göteborgs-Posten, the major Swedish daily, to benefit from the Screen9-Sprinkle partnership.
Screen9 and Sprinkle have integrated each other’s platforms enabling publishers running the Screen9 platform to automatically reach other publishers, via Sprinkle’s recommendation service.
Magnus Hultman, CEO of Sprinkle said, “Together Sprinkle and Screen9 solved a bottleneck in the market. There are significant quantities of Web TV content that fails to break out because it gets ‘stuck’ on the way. Through this integration a publisher can publish a clip in one place and directly break out to a large number of other publishers who use Sprinkle's intelligent Web TV recommendation service. This brings increased volume and distribution and thereby becomes more interesting for media buyers.”
Screen9 is the first Online Video Platform to enable automatic ingestion and distribution via Sprinkle's contextually relevant software, enabling increased reach and monetization.
Robert Risberg, CEO of Screen9 said, “This cooperation is directly in-line with an important element of our mission statement: ‘To help our customers grow revenues’. The ability to spread content whilst earning income is highly attractive to our media partners and together our technologies seamlessly enable this.”
Screen9 is a premium provider of online video services. Screen9´s flexible and reliable online video platform (OVP) powers market leading businesses online. The video platform allows customers to provide a high quality video experience to their users across PCs, smartphones and tablets. The video analytics give customers detailed insight into how their video content is consumed. Screen9 was founded in 2000, is privately held and headquartered in Stockholm, Sweden. For more information please visit screen9.com
Sprinkle is a platform for intelligent syndication of advert-financed video content to all types of publishers. Publishers and content producers, distribute and share income between one another. Sprinkle was founded at the end of 2012 and is headquartered in Stockholm, Sweden. For more information please visit sprinkle.se
For further information contact:
Robert Risberg, CEO at Screen9
Tel: +46 (0) 8 641 2233
Magnus Hultman, CEO at Sprinkle
Tel: +46 (0) 706 00 46 88