International Format Group AB

International Format Group launches new reality series in esports.

Pressmeddelande   •   Nov 22, 2016 16:09 CET

International Format Group in 2016 created a new concept in the rising esports scene. A fundamental component of the concept is a new interactive entertainment style for gamers.

Esports’ sales turnover of $325 million, and revenues are expected to increase by 50% in 2016 compared to 2015. Today there are over 230 million viewers, both the number of viewers as well as the entire esports market, is growing rapidly, both in Sweden and globally. All indications are that this trend will continue. Thus, there is in other words a lot to be said for esports being here to stay and attracting a growing audience.

"Given the great interest it is particularly gratifying that we have created a unique opportunity for all the talents out there who want to become esports professionals. We start in Sweden but the ambition is bigger than that - the next step is to launch globally” says Fredrik Ivansson, CEO International Format Group.

The deal is based on distribution partners, merchandise, licensing and the creation of new pro teams.

“We have created a completely new entertainment program that will take esports seriously - GAMERZ. The goal is to create a new pro team from scratch in collaboration with known profiles and partners. Casting starts at the upcoming DreamHack Winter in Jönköping where we will provide all the undiscovered talent the chance to achieve the dream of becoming esport professionals full time.” says Robert Jönsson, Creative Director IFG.

For more information contact CEO Fredrik Ivansson:

An innovation company that creates new business through entertainment.