HTL hotels

International music experience in focus when HTL starts collaboration with Spotify

Press Release   •   Jan 04, 2016 09:00 CET

The digital hotel chain HTL hotels will in January of 2016 start a collaboration with Spotify distributor Soundtrack Your Brand. A collaboration that gives every hotel guest the possibility of experiencing a new dimension of HTL’s international concept, with specially adapted playlists - possible to enjoy wherever in the world you might be.

Together with companies like Absolut Vodka, Stutterheim, Sandqvist and Starbucks, HTL hotels is now starting a collaboration with Spotify distributor Soundtrack Your Brand, a company that together with the popular streaming service specializes in strengthen chosen brands’ interaction through music.

The collaboration between the digital hotel chain and the popular music service will create, even more so than before, a full experience around HTL’s international concept, where guest from more than 100 countries all over the world now can experience the in-demand music at home. With the help of Spotify, HTL can in detail control the music selection at all hotels - music especially chosen to suit the target group - and in order create an inviting and welcoming environment that reflects HTL’s high quality concept.

- To play music that reflects upon one’s brand is essential, for it contributes to an inspiring environment that becomes associated with the venue. We believe that a collaboration with HTL hotels, an international and innovative hotel chain that dares to take on new challenges, will create further success for this already successful hotel concept, says Magnus Rydén, Head of Content at Soundtrack Your Brand.

HTL + Spotify - at home and away

HTL hotels has since its beginning in 2014 created its own path, where the focus always has been centrally located hotels for the modern day traveller that appreciates high quality, personal service and modern day design in combination with smart digital solutions, where also music now has been given an important position.

- A challenge many brands are facing is to deliver a clear, contemporary and consistent music selection that reflects upon the brand through all channels. By this collaboration with Spotify, we get access to the service’s massive music selection and can create playlists that are specially adapted after our international target group, music that our guests also can enjoy at home. In that way, one can experience the HTL concept anywhere in the world, says Gül Heper, Commercial Manager at HTL hotels.

The uniquely created music lists will be played in all HTL hotels, both in Norway, Sweden and future hotels. The lists are created to suit different times of the day, and customized to contribute to a welcoming atmosphere, as well in the lounge - where the sound level always is adapted so that conversations can be held - as through HTL’s webpage, social medias and Spotify account.

Here you can listen to chosen music that is played at HTL hotels:

A digital hotel chain where the guest always comes first

With your smart phone as a room key, simple check in and bookings around the clock, HTL offers the guest a simplified digital and personalized travel experience. The guest can easily chose if they want to check in on the way to the hotel and get their key directly to their smartphone or in just a few seconds check in on any of the hotel’s available tablets. HTL hotels’ key app also includes hotel information and a city guide. Free wifi is available everywhere at the hotel and the connected guest has the possibility to wirelessly mirror their smart phone, tablet or computer to the hotel rooms LED Television using Miracast and Airplay, to take part of their favorite TV series or movie.

For further information, please contact:
Gül Heper, Commercial Manager HTL hotels, email:, tel: +46 72 386 94 52

Cornelia Brantås, Partner Relations Soundtrack Your Brand, email:, tel: +46 (0)76 868 82 34

Please visit the following link to download further press material and images:

About Soundtrack Your Brand

Soundtrack Your Brand is leading in the B2B music market and an exclusive distributor for Spotify Business. Our idea is simple: we want to change how digital distributed music is used for companies and brand through first class design and innovative technic. Together with Spotify, we are writing the next chapter in the evolution of the music industry by making available for companies what is already available for the consumer.

HTL hotels — 4 star quality and smartness

HTL hotels is an innovative new hotel chain, offering hotels with the best city center locations for the modern traveler who appreciates high quality, modern design, personalized service and an attractive price in combination with smart digital solutions for an improved travel experience. The first HTL opened in Stockholm, May 2014.