Jays AB (publ)

Jays teams up with Tesco in the UK

Pressmeddelande   •   Nov 29, 2011 16:48 CET

Swedish Jays AB (publ) has boosted its international expansion by signing an agreement with one of the world's largest retailers, Tesco UK. The cooperation will see Jays product line sold online via Tesco Direct.

The Swedish headphone manufacturer Jays AB (publ) has long had a strong position in the UK and now consolidates this further with the Tesco partnership. Tesco was founded in 1919 and currently has over 5,000 stores in 14 countries and a strong presence on the internet. While Tesco Extra provides a wide range of products, Tesco Home Plus focuses on non-groceries. The cooperation between Jays and Tesco sees Jays products sold through Tesco Direct online,
which sells some of the biggest brand names in consumer electronics.

“We’ve already succeeded in creating a wide distribution network” says Rune Torbjörnsen, CEO Jays AB (publ). “Our mission is to disseminate high quality audio to users of portable media players regardless of platform, whether Apple iPhone, iPad and iPod, Android or others. Now that we’re collaborating with one of the world's largest chains we can spread our concept of Mobile Music to the widest possible audience of music lovers and provide an affordable but mighty musical upgrade for all media players.”


For more information, please contact:

Rune Torbjörnsen, CEO Jays AB (publ)

Cell: +46 (0)733-730 770

E-mail: rune.torbjornsen@jays.se

Jays AB (publ) develops, designs and produces earphones and equipment for portable media players. Jays supplies high quality products, aimed to provide the user with maximum sound experience. Jays passion is the quest for the perfect sound – the sound that affects and inspires user’s body and soul. The company is expanding rapidly and its products are being sold in more than 25 countries worldwide.