Milou Communication AB

Karlskrona based agency Milou to deliver mobile banking & -payment to global Dubai venture

Pressmeddelande   •   Jan 22, 2016 14:26 CET

Based in Dubai, UAE, Trriple Payments FZ LLC has chosen Swedish digital agency Milou as strategic UX and digital partner for the conceptualizing and development of their new mobile banking and -payments service ’Trriple’. To be launched in 2016, Trriple will be providing various mobile payment and banking services to both consumers and business all over the Middle East. It represents a new way of combining mobility and finance, leading the shift this otherwise rather traditional industry is finding itself in the midst of.

Milou was chosen for the unique combination of business understanding, world-class user experience and technical brilliance. A combination that’s both rare and extremely valuable when it comes to delivering state-of-the-art digital products and services. ”I’m proud to say that we, in a completely positive way, are a digital melting pot – combining numbers with functionality and aesthetics with technology”, Patrik Jonsson, CEO of Milou, states. ”Again and again in our deliveries, we’re proving that in order to deliver the best products and services, you need to understand the full spectrum of that same service. By defining the business, creating the experience and constructing the product, we are able to take full responsibility of the implementation of our client’s projects” Patrik continues. ”And always with a clear strategy to realise our vision Beautiful experiences” he says.

Trriple is a first-of-its-kind, next generation, customer-centric digital payments service provider whose platform enables both those still using cash and those using cards, to be able to make mobile payments a simple matter. “We are driving the shift to the ’cashless society’ in the UAE,” says Ahmed Fasih Akhtar, Co-Founder and Chief Executive Officer of Trriple. “By 2020, Dubai and the rest of the UAE will be realizing an ‘anytime, anyplace’ approach to payments, a fascinating new dynamic that will allow for greater economic inclusion of those still not using banks and digital payments across the country. We see strong regional demand for a multipurpose, cross-bank mobile wallet,” Akhtar adds.

Trriple has brought together a strategic partnership eco-system composed of best-in-class organizations, to include global giant Ericsson and user experience experts Milou. Trriple’s payment platform provides the highest accredited certification and security standard for digital payments, and is built around this multi-purpose and cross-bank Mobile Wallet, which can be funded by agent cash-ins, credit/debit cards, ATM, payroll, or bank, and the merchants holding our Mobile Point of Sale Terminals. Milou is creating the concept and user experience for both individual consumers and merchants, as well as building the actual application for iOS, Android and Windows handsets.

”In Milou, we’ve found a partner that will be able to go global together with us, helping us realize our ambitions of forever changing the way payments are being made” Ahmed Fasih Akhtar says. ”I am confident that this is just the beginning and that there’s much more to come out of this Sweden/Dubai joint venture” Patrik Jonsson ends with a smile.

Milou Communication is one of Sweden’s most renowned digital agencies with 21 project managers, interaction designers, developers, designers and strategists working with clients all over the world. Milou defines and produces digital services including online business systems, mobile commerce, self service abilities and overall digital transformation.

Please visit www.milou.se


Trriple, a startup born in the United Arab Emirates (UAE), is a first-of-its-kind, next generation, customer-centric digital payments service provider which is ushering in the country’s “cashless society” by delivering payments platform that enables both the unbanked using cash, and the banked using cards, to be able to make mobile payments on a mass scale. Trriple’s payment platform provides the highest accredited certification and security standard for digital payments, and is built around a multi-purpose and cross-bank Mobile Wallet, which can be funded by agent cash-ins, credit/debit cards, ATM, payroll, or bank, and the merchants holding our Mobile Point of Sale Terminal (mPOS).

Trriple covers the entire demand spectrum of the payments industry for the consumer, government, merchants, service providers, enterprise, financial exchanges, and banks.

Please visit www.trriple.com.