MTGx

Klipster takes a leap forward through personalisation & new features

Press Release   •   Nov 11, 2013 08:30 CET

MTGx and Metro Sweden have relaunched Klipster, with a strong focus on an improved user experience and personalisation. Klipster now offers the more than 250,000 people who have downloaded the app a simplified user interface with improved navigation and the ability to follow their favourite brands and categories to stay ahead of exciting offers.  

The update also brings push notifications, and the ability for people to share offers directly with their Facebook friends. Users can also connect Klipster to their Facebook account, for an even better experience. The new interface and functionality will make it easier than ever before for Klipster’s users to find great deals from both their favourite independent businesses and leading consumer brands.

“Our strategy as a digital accelerator is to constantly strive to improve the experience for our users, in order to take our services to the next level”, said Rikard Steiber, Chief Digital Officer of Modern Times Group and CEO of MTGx. “Klipster is an important part of our work in realising the potential in digital advertising solutions, and it has already proven popular with Swedish users”.

“The fact that we have over 250,000 downloads proves that consumers find Klipster useful, simple and effective. The new features we are introducing will improve the user experience dramatically, making Klipster the natural place to go for people who are looking for great local deals”, added Arjan Kuil, Head of Development at Klipster. “As we get ready to celebrate Klipster’s first anniversary in December, we look forward to bringing our customers more great deals from a larger number of brands and businesses than ever before”.

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About Klipster 

Klipster is a mobile app, and is available for free on Apple iOS and Android mobile phones. Klipster’s goal is to be the easiest, most effective and user friendly place for consumers to find attractive deals. Klipster is run in cooperation between MTG and Metro, and offers consumers and advertising buyers the opportunity to access localised advertising based on user preference and geographical location. Klipster also cooperates with Kuponginlösen in Sweden, to offer its users digital coupons which can be redeemed in over 3,000 stores

About Metro

Metro is Sweden’s largest daily newspaper with 1.3 million readers. The newspaper has three editions, Stockholm, Gothenburg and Malmö with surrounding areas. The Metro group also consists of the education portal AllaStudier.se, recruitment site Metrojobb.se and fashion brand Metro Mode.


MTGx is the digital accelerator of Modern Times Group, and is focused on leveraging MTG’s digital assets and industry leading content portfolio, to create and deliver world class entertainment experiences. MTGx is committed to increasing the development speed of MTG’s digital entertainment services across the world, and provides centralised digital skills and platforms to all of MTG’s businesses. MTGx also works closely with innovation and startup communities around the world, to find and develop the entertainment services and products that will drive entertainment in the future.

Modern Times Group (MTG) is an international entertainment broadcasting group with operations that span four continents and include free-TV, pay-TV, radio and content production businesses. MTG’s Viasat Broadcasting operates free-TV and pay-TV channels, which are available on Viasat’s own satellite platforms and third party networks, and also distributes TV content over the internet.