Lansaga Group AB

Lansaga Group moves into lifestyle sportswear

Press Release   •   Jun 27, 2013 15:05 CEST

Lansaga Group will become the majority share holder of the new lifestyle brand Fit in Black International and share holder of Fit in Black Clothing Company.

Fit in Black is a lifestyle clothing brand within sports and fitness for active, independent and curious women. “The joint venture with Lansaga Group will be bring extraordinary value to the company especially within global brand building, consumer sales and IT. With this partnership we expect a fast expansion and roll out in Scandinavia, Europe and United States as well as our home market Turkey. I’m also glad to announce that we have appointed Mr. Lars Höglund as Chairman of the Fit in Black Clothing Company. Mr. Höglund has a solid international 20+ years carrier with global consumer goods companies like Procter & Gamble and Gillette” say’s the founder and majority share holder of Fit in Black Clothing Company Ms. Suzan Persentili.

Mr.Lars Höglund says “this is a great opportunity to be a part of building a great product and a brand with a very distinct persona and vision of who she want to be. It’s also a privilege to work with Suzan Persentili who has a 20+ years experience from the clothing and fashion business”


The Lansaga Group is a business builder online. We invest capital and leading online-, ecommerce-, IT-knowledge in early-stage entrepreneurial driven companies. The Lansaga Group has a solid international commercial and IT development background.