LELO

LELO INSIGNIA available in retail stores worldwide, the most beautiful waterproof pleasure objects to date

Pressmeddelande   •   Nov 17, 2010 06:29 CET

Stockholm, Sweden, November 11: LELO, the Swedish designer brand and leading provider of intimate lifestyle products, has announced that the first INSIGNIA Pleasure Objects are arriving in retail stores worldwide from this week onwards, accompanied by the first ever LELO commercial available to view at www.lelo.com. The newest, most strikingly designed Pleasure Objects are also completely waterproof to add greater versatility in solo and couple's play, while an INSIGNIA brooch distinguishes the range still further. If you have any questions at all regarding these products please send an email to pr@lelo.com or call your nearest LELO office directly.

All new INSIGNIA Pleasure Objects feature graceful and sculptural curves, a "cut-out" handle for ease of use, the LELO signature 3-button interface and a striking platinum-gold ABS core. Made from the smoothest body-safe silicone, Alia and Isla have six varying vibration patterns, while Soraya boasts eight distinct modes with independent motors in each of her pleasure points. They are also waterproof to a depth of at least 1 metre, allowing for easy-cleaning and improved versatility in enjoyment. LELO Sales Manager Donna Faro said: "Our customers have been looking forward to Pleasure Objects that are completely waterproof for some time, but we wanted to bring them something extra. We all feel very proud of the INSIGNIA range, since it combines a striking design ethic with even more versatile performance. The response we have received so far has been fantastic!" INSIGNIA Pleasure Objects arrive in an elegant gift box, including a country-specific charger, satin storage pouch, INSIGNIA brooch and full 1-year LELO warranty.

RRP:
Alia: EUR 89 / USD 119 / GBP 74 / SEK 849 / RMB 780 / AUD 149
Isla: EUR 119 / USD 159 / GBP 99 / SEK 1099 / RMB 1080 / AUD 199
Soraya: EUR 159 / USD 199 / GBP 129 / SEK 1499 / RMB 1480 / AUD 269

NOTE TO EDITORS: For press information on LELO, please send an email to pr@lelo.com or call the LELO office on +46 (0) 8 440 04 66. For high-resolution images of INSIGNIA please visit the PRESS section of www.lelo.com To sell LELO products in your store or on your website, visit http://www.lelo.com/retailer/ and sign up as a retailer.

Founded in Stockholm, Sweden in 2003 and available in more than 40 international markets, LELO is the world's leading designer brand for intimate lifestyle products. Taking inspiration from the fashion and beauty industries, LELO's avant-garde approach and affordable mid-to-premium price range continues to attract those with a strong sexual integrity and keen eye for design. By combining the look, feel and function of our pleasure objects with sensual purpose, LELO products reign as the most desirable accessories for individuals and couples alike.