LELO

LELO på Möbelmässan i MILANO

Pressmeddelande   •   Apr 07, 2009 09:45 CEST

FOR IMMEDIATE RELEASE

LELO LUXE at the Fuori Salone in MILAN - A RED LIGHT DESIGN EVENT

Stockholm, Sweden 7 April 2009. See LELO LUXE pleasure objects in their golden glory at "Sensuality and Design" at the Fuori Salone in Milan. The exhibition runs from April 22-27, 2009, and LELO will be exhibiting YVA, our luxury clitoral vibrator; INEZ, the world's most expensive vibrator; OLGA, our beautiful G-spot dildo; and EARL, our gentlemen's pleasure object. All come in either 18K gold plate or stainless steel, and all simply exude luxury.

In an exhibition created by Red Light Design, Amsterdam's famous red-light district docks in Milan, trading canal side sin for the banks of the Naviglio Grande. The exhibition aims to demonstrate how sensuality, seduction and eroticism drive human impulses; and how designers and manufacturers employ them in their own creations and design objects. According to Jacco Bregonje of the Red Light Design Event: "The goal is to show how a design object can be inspired by an impulse strictly connected to intimacy, how it can become a public object, and how the same object can then reclaim its private, personal world when used."

Designers featured include top names like Tom Dixon, Karim Rashid, Richard Hutten, Fulvia Mendini, Michael Young, Stefano Marzano, Bram Boo, Sofie Lachaert, Nora de Rudder, Jacco Bregonje, Jan Puylaert, Meike van Schijndel, Esther Derkx, Guido Ooms and Dax van Son, along with many others who will participate with the projects and creations they view as their most sensual or pertinent. As well as LELO, companies involved include leading brands such as PHILIPS DESIGN, FELICE ROSSI, ANTIQUE MIRROR, SERRALUNGA, WET, METALSPOT, P-FACTOR, HAFRO and NEVE.

LELO is increasingly recognised as a brand with strong values, visual and functional sex appeal and professional execution. Aesthetically, our pleasure objects are characterised by discretion, avoiding stereotypical anatomical design language. Beautiful in their own right, wonderfully functional as erotic toys, LELO's pleasure objects are designed to be sexy and timeless like no others.

NOTE TO EDITORS: For additional information and high-resolution images, please contact:

Sara Trygg

LELO | Communication & PR manager

M: +46 (0)76 822 45 13

T: +46 (0)8 440 04 66

E: st@lelo.com

LELO is a Swedish sex life accessory label with distinct design philosophy and brand profile. Drawing inspiration from the fashion- and beauty industries, our pleasure objects breathe an air of simplicity, sensuality and sophistication. With an avant-garde approach and an affordable mid- to premium price range, LELO provides a high-quality alternative to the conventional erotic market space. We aim to please a modern clientele of women - and their partners - with high sexual integrity and a keen eye for design. By imbuing the look, the feel and the function of our pleasure objects with sensual purpose, they become natural accessories to be enjoyed again and again. Co-founded in September 2003 LELO is headquartered in Stockholm, Sweden, and is available on more than 40 international markets.