Lizer Group Winner of the Global SaaS Awards

Press Release   •   Mar 20, 2017 17:01 CET

Lizer Group, the leading provider of conversion optimization and consumer behavior analytics is the winner of Global SaaS Awards 2016 and 2017.

Over 200 organizations competed in the Software-as-a-Service Awards, which highlights excellence and innovation in SaaS, including entries coming from Europe, Canada, Australia, North America, and the Middle East. 2016 was the inaugural year for The SaaS Awards program, which is partnered with the annual Cloud Awards, now entering its sixth year.

The Global SaaS Awards Program announced Lizer Group as the winner of the category “Best SaaS Product for E-Commerce/Online Shopping”

“We are proud to be the winner of the SaaS Awards, particularly in a category as competitive as the Best SaaS Product for E-Commerce/Online Shopping” 
- Karl Lillrud, CEO, and founder of Lizer Group.

“We are happy to see that the industry at large are realizing the benefits that we have been working so hard with since the start of Lizer Group. By using our platform to understand customer expectations and putting the customer first merchants now see that it pays off in increased sales.
- Karl Lillrud, CEO, and founder of Lizer Group.

By empowering the merchant with the understanding of the non-converting visitors to the store, we enable the merchant to improve their offer and efficiently increase sales.

Lizer Group has proven its great ability to help large enterprises accelerate sales and improve conversion rates.

About the SaaS Awards

The SaaS Awards is a sister program to the Cloud Awards, which was founded in 2011. The SaaS Awards focuses on recognizing excellence and innovation in software solutions.

About the Cloud Awards

The Cloud Awards is an international program which has been recognizing and honoring industry leaders, innovators and organizational transformation in cloud computing since 2011. The awards are open to large, small, established and start-up organizations from across the entire globe, with an aim to find and celebrate the pioneers who will shape the future of the Cloud as we move into 2016-17 and beyond.

Finalists are selected by a judging panel of international industry experts. For more information about the Cloud Awards and SaaS Awards, please visit

Lizer Group provides powerful solutions that increase conversion and helps online retailers sell more. In contrast to traditional retargeting solutions which often make the past visitor feel hunted, Lizer Group focuses on opt in solutions where the visitor volunteers his or her contact details in exchange for notifications that are deemed of value to the visitor.

Store Clerk is a simple yet powerful reengagement tool which allows visitors to stores using the service monitor the price of any item and be notified if the price reaches a set level. Store Clerk is available as an app in Shopify App Store which makes installation a pice of cake in just 3 minutes. For other platforms like e.g. Magento, WooCommerce, BigCommerce, ZenCart and Virtuemart, Store Clerk is currently available as a code snippet that can be pasted in to any platform, but the idea is to add applications for each platform as we go along.

As a testimony of the companies creative solutions, our subsidiary Pricelizer was recently named en CNBC's list of World's 20 HOTTEST Startups.