AURORA GROUP SVERIGE AB

Logic3 selects Aurora Group to distribute iconic audio collection in the Nordics

Pressmeddelande  •  2012-07-18 12:00 CEST

Aurora Group has been appointed as Distribution Partner of the Ferrari By Logic3 collection of high performance, Earphones, Headphones, and Speaker Docks for the Nordic Countries.

Logic3 today announces that it has selected Aurora Group to distribute the iconic Ferrari by Logic3 collection of world-leading audio products in the Nordic countries. The extensive range of earphones, headphones and speaker docks celebrate Ferrari’s excellence and flair, both on the road and in motorsport, by delivering superior audio performance and beautiful design.

Unveiled to great acclaim at CES 2012, and winner of the iLounge Best of Show award for product design, Logic3’s exclusive audio collaboration with Ferrari demonstrates the company’s long-held passion and desire to produce the very best audio products on the market. 

Aurora Group will make the Ferrari by Logic3 range of audio products available to premium retailers across the Nordic countries, in the coming weeks.

The Ferrari by Logic3 range comprises of two distinguished collections: 

The Scuderia Ferrari Collection is inspired by the competition, speed, and technological innovation of the F1 team. Each product takes its design cues from the sleek racing Ferrari cars, so recognisable and globally adored. This collection carries the exclusive Scuderia Ferrari badge, demonstrating a shared vision of performance, technology, and power.

The Ferrari Cavallino Collection is influenced by the emotive driving experience of Ferrari’s timeless GT road cars. Premium textures and materials combined with superior finishes create unparalleled luxury and beautiful aesthetics. A range that deservedly features the illustrious ‘Cavallino Rampante’ (Prancing Horse) marque, defines excellence, finesse, and is truly iconic.

Ashvin Patel, CEO, Ferrari by Logic3, says: “We are delighted to have selected Aurora Group as our distribution partner for the iconic Ferrari by Logic3 collection. Aurora Group has demonstrated a clear understanding of the market, along with the ability to build and uphold our values and ambitions for the brand”.

Pauli Joensen, CEO, Aurora Group, says: “The Aurora Group team is proud to represent such a distinguished and premium brand as Ferrari by Logic3 in the Nordic countries. The concept of Ferrari by Logic3 has produced a collection in terms of design, quality and attitude that is equal to the iconic Ferrari sports car company’s heritage and performance”.

Recognising the opportunity to build this new collection of audio equipment, Logic3 has worked with highly respected audio designers in this specialised field to create a range of unique audio products that bring Ferrari’s iconic Italian heritage to life.

The Ferrari team has been closely involved with Logic3 throughout the entire process, ensuring the marque’s characteristic style, design and personality are captured within every product. 

For more information, please visit www.ferrari-by-logic3.com.

For more information, please contact Pauli Joensen, pjo@auroragroup.eu or www.auroragroup.eu.

Aurora Group marknadsför och distribuerar ett antal kända och attraktiva varumärken inom tillbehör för hemelektronik i Norden, med tonvikt på kategorier såsom audio/video, data, mobil och vitvaror.

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