Estée Lauder Cosmetics AS

Michelle Branch Signs as Guest Creator for Flirt!

Pressmeddelande   •   Jul 01, 2004 09:03 CEST

BeautyBank, a Division of the Estee Lauder Companies, Unveils the First Guest Creator for its New Cosmetics Brand, Flirt!

NEW YORK, June 30 /PRNewswire-FirstCall/ -- BeautyBank announces Grammy award winning musician Michelle Branch will be the first Guest Creator for the new color cosmetics brand Flirt!.

(Photo: http://www.newscom.com/cgi-bin/prnh/20040630/NYW027)

"The concept of rotating Guest Creators is a fresh and original approach," stated Jane Hudis, Senior Vice President, General Manager of BeautyBank. "Flirt! is a brand driven by pop culture. Having artists express their creativity on a seasonal basis will keep Flirt! fresh and relevant. We are thrilled to have Michelle Branch because she truly reflects the energy and spirit of the brand."

Twice a year, Flirt! plans to enlist the creative talents of favorite personalities from pop culture to express their unique sense of style and creativity in cosmetics. The Guest Creator may work on a new color, a new product, a new accessory or an entire collection.

Michelle Branch's collection is an exclusive line of nail polish and matching lip color with each shade named after her songs from the album Hotel Paper. The collection and the full Flirt! cosmetics line will debut in October 2004 at Kohl's department stores (NYSE: KSS) across the country.

Flirt! is the second BeautyBank brand to be announced. BeautyBank is the sole provider of branded cosmetics for Kohl's newly created beauty department. Launch distribution will include over 280 Kohl's locations and the rollout will be completed by Fall 2005.

BeautyBank Inc. is a subsidiary of The Estee Lauder Companies Inc. (NYSE: EL). This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words like "will" or similar expressions identify forward-looking statements. Such statements are subject to certain risks and uncertainties, which could cause the companies' actual results to differ materially from those anticipated by the forward-looking statements. These risks and uncertainties include, but are not limited to competition in the beauty and retailing industries and the success of the launch.

SOURCE Estee Lauder Companies Inc. -0- 06/30/2004 /CONTACT: Kathleen Pierce of BeautyBank PR, +1-212-284-2622, kapierce@beautybankinc.com, for Estee Lauder Companies Inc./ /Photo: http://www.newscom.com/cgi-bin/prnh/20040630/NYW027 AP PhotoExpress Network: PRN3 PRN Photo Desk, photodesk@prnewswire.com/ (EL KSS)