MTGx

MTGx gives sports fans a new mobile experience

Press Release   •   Mar 14, 2014 08:00 CET

MTGx, the digital accelerator of leading international entertainment group Modern Times Group, today announced that they are launching a new Sports highlights app.

MTGx mission is to combine the power of TV and digital content and increase the sports experience to the fans, and at the same time expand the advertising offering to the advertisers. The mobile app gives advertisers a complementary opportunity to build relations with the preferred targets while they are on the go.

The Viasatsport app is available in the App Store and on Google Play. The launch is a natural step in the ambition to always offer users the highlights from a selection of the world’s special sports events across all platforms. The app will aslo include news, blogs, TV guide and gives the fans the opportunity to follow their favorite team.

“It feels great to be able to offer our viewers the opportunity to watch the highlights from Champions League, Premier League, F1 and from our other sport broadcasting rights at any time, anywhere. This will be a fantastic addition to our live broadcasts”, says Erik Westberg, Head of Sports, Viasat Sweden. 

Rikard Steiber Chief Digital Officer at MTG, and CEO at MTGx, says “Following an exceptional beginning of the year with more sports consumed on digital devices than ever, we follow the trend and now launch a first version of the Viasatsport app to the sports fans, enabling them to get closer to their favorite sports and teams while they are on the go.”

viasatsport.se  is a free website that broadcasts highlights from many of Viasats and Viaplays live sports shows.


MTGx is the digital accelerator of Modern Times Group, and is focused on leveraging MTG’s digital assets and industry leading content portfolio, to create and deliver world class entertainment experiences. MTGx is committed to increasing the development speed of MTG’s digital entertainment services across the world, and provides centralised digital skills and platforms to all of MTG’s businesses. MTGx also works closely with innovation and startup communities around the world, to find and develop the entertainment services and products that will drive entertainment in the future.