The P Concept

Nano Technology at The P Concept Shop

Pressmeddelande   •   Okt 29, 2010 12:59 CEST

JohnnyLove is using water-repellent Nano Technolgy for the Autumn/Winter Jacket Collection 2010/2011. This means that all our wool and cotton/poly jackets from JohnnyLove are extremely durable and water-resistant. With this technology it gives the jackets the following advantages:

Water Repellent - Stain Resistant - Naturally Self-Cleaning - Anti Wrinkle - Extreme Durability - Flame Retardant

These fabrics are made from polyester fibers coated with millions of tiny silicone filaments. It is the most water-repellant clothing-appropriate material ever ever ever created.

With this, we are giving the consumer the best quality possible within our price range. This technology suddenly gives wool totally new qualities; you can use your wool jacket even when it rains. We give the consumer more freedom in the type of fabrics they can wear, without having to consider the weather outside.
If you spill something, even something as drastic as red wine down the front of your nano-enhanced jacket, all you have to do is wipe it off with a dry cloth and it looks like new.
Nano Technology does not wear off after using or even washing, the chemicals in nanotechnology actually form a molecular bond with the fabric, making the effect permanent. How cool is that?

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Genuine & exquisite urban gentlemens shop filled with creativity, love and dancing midgets!

We are here to deliver casual and tailored streetwear to fit the 21th century urban gentleman, carrying limited collections from unknown, famous and infamous brands.

With a free mind, humor and creativity we set our own style and our own trends in a concept that blends traditional craftsmanship with todays urban fashion.