The shareholders of Unlimited Sports Group (USG), the leading sports, outdoor and lifestyle company in the Benelux, today announced the acquisition of the worldwide trademarks of the Swedish brand Tenson and have taken on board the Tenson International team & organization.
The deal reflects a unique acquisition after several new license contracts and retail acquisitions in the last few years.
With this transaction the worldwide trademarks are acquired and also all Tenson International staff will join the new set-up. The strategy is to build on this basis and use additional expertise to further develop the brand in- and outside Europe.
Keystone Advisers advised to the seller Norrwin Group in the transaction.
Keystone Advisers is a fully independent Corporate Finance firm offering advice related to mergers and acquisitions (M&A), divestitures, as well as various financing arrangements. The firm has advised on approximately 140 transactions to a variety of different clients in a number of sectors since the inception in 2000. Keystone Advisers is a Partner owned firm and where the founders have experience from Investment Banking and Management Consulting from some of the largest global institutions. We are a team of 12 Corporate Finance professionals at the Stockholm office and in addition we have an own organization in the Baltic countries. Keystone Advisers aims to be the leading mid-market M&A advisory firm in the Swedish market.