As of April 1st 2009, marks the moment in time where Nocturnal Models Agency became theCore which has quickly become the leading Alternative Management & Publicity Agent.
'A lot of people have asked us, "why the core?",' mentions Nicole Östman, the Managing Director for theCore.
'Well, when we were trying to come up with a new name for the agency a reocurring question came up... what is it to be alternative? Nowadays, alternative is rather mainstream. Tattoos are no longer considered alternative and you can even find latex clothing in some mainstream clothing shops. So, what is it to be alternative? Being alternative isn't about what you wear, or how many tattoos or piercings you have. Being alternative comes from within. From that place in you that burns for the ability to express yourself. From your heart. Your core! We're alternative to the core.'
Since the conversion, theCore has a new web site and has added a large performance section including Fire Performers, Burlesque Dancers, Vaudeville and bands such as UK band, Maleficent.
For more information on theCore, go to www.thecore.nu.