Norwegian Cruise Line

Norwegian Cruise Line names world’s first purpose-built liner for Chinese market Norwegian Joy

Press release   •   Mar 11, 2016 08:00 CET

Internationally-acclaimed Norwegian Cruise Line (NCL) has unveiled the English and Chinese names for the world’s first purpose-built cruise liner for the China market. The most innovative ship ever styled exclusively for Chinese guests has been named ‘Norwegian Joy’ – translating into Chinese as (Xí Yuè Hào). The name Norwegian Joy emphasises the experience that the ship will offer, a promise that guests will ‘Experience Paradise on the Sea’.

“After closely studying the Chinese cruise market for several years, we wanted to be clear about what we will deliver to our guests on this spectacular vessel,” said Norwegian Cruise Line Holdings Chief Executive Officer Frank Del Rio. “Norwegian Joy will provide the same sense of freedom and flexibility found on all Norwegian Cruise Line ships, but with resort-style holiday experiences and amenities designed specifically with the Chinese guest in mind.”

Norwegian Joy
With a capacity of 3.900 guests, the new Breakaway Plus-Class vessel will debut in China in Summer 2017. Norwegian Joy is designed specifically for the Chinese traveller, with cuisine and on-board experiences that cater to the unique holiday preferences of Chinese guests. This unrivalled customisation for the China market has involved detailed consultation with Chinese partners and local experts on the subtleties of Chinese culture and preferences.

The upscale cruise experience especially tailored for modern Chinese travellers extends from world-class entertainment to a wide range of specially curated fine international dining, unrivalled duty-free luxury shopping at sea and a new range of incredible first-at-sea activities on board.

“Chinese guests will discover an unmatched quality of service, cuisine, entertainment and retail experience on board Norwegian Joy that is simply not available in the China market today,” said Senior Vice President and Managing Director of China, David Herrera. “With Norwegian Joy, we will unquestionably offer our Chinese guests a superior product and introduce a new standard of innovation and excellence into what will soon be the world’s second largest cruise market.”

Additional details, including the ship’s homeport, accommodation, dining and entertainment will be shared in the coming months.

Nuò Wéi Zhen
In addition to the ship name, NCL has also revealed a new Chinese name and logo exclusively for the mainland China market. The company’s name Nuò Wéi Zhen translates as a ‘Promising, Exclusive and Authentic’ cruise line, which perfectly reflects the company’s dedication to offering the premier cruise product in China. Along with outstanding entertainment, dining and upscale accommodations, Norwegian Cruise Line is renowned for a unique style of cruising known as Freestyle Cruising that offers guests the freedom and flexibility to dine, shop and enjoy entertainment on their own time schedule in a fun, relaxed, and energetic atmosphere. Only on Norwegian can guests enjoy their holiday at their leisure, with no set dining times, a wide array of dining experiences and a variety of award-winning entertainment.

To support NCL’s expansion in China, the company has opened offices in Beijing (Guomao CBD) and Shanghai (Xintiandi), supporting all three brands in the company’s portfolio – Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises.

With a fleet of 14 liners cruising worldwide, Norwegian Cruise Line was this year voted “Europe’s Leading Cruise Line” for the eighth consecutive year in the prestigious World Travel Awards, as well as “Caribbean’s Leading Cruise Line” for the third time and “World’s Leading Large Ship Cruise Line” for the fourth year running.

About Norwegian Cruise Line

Norwegian Cruise Line is an internationally operating cruise line headquartered in Miami, Florida with three offices in Wiesbaden, Malta and Southampton overseeing operations in Europe.

Norwegian Cruise Line is the innovator in cruise travel with a 49-year history of breaking the boundaries of traditional cruising. Most notably, Norwegian revolutionised the cruise industry by offering guests the freedom and flexibility to design their ideal cruise holiday on their schedule. Today, Norwegian invites guests to “Feel Free” to explore the world on one of 14 purpose-built ships, providing guests the opportunity to enjoy a relaxed, resort style cruise holiday on some of the newest and most contemporary ships at sea.

Recently, the line was named “Europe’s Leading Cruise Line” for the eighth consecutive year, as well as “Caribbean’s Leading Cruise Line” for the third time and “World’s Leading Large Ship Cruise Line” for the fourth straight year by the World Travel Awards. 

High resolution, downloadable images are available at www.ncl.eu/news

Further information and bookings in travel agencies or at:
NCL (Bahamas) Ltd., Wiesbaden Office
Continental Europe Branch
Kreuzberger Ring 68, 65205 Wiesbaden, Germany

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