Icebug AB

NOW4 BUGweb RB9X – THREE SEASON PERFECTION

Press Release   •   Jan 19, 2016 12:59 CET

Leaders in traction technology, Icebug Footwear, introduces a revolutionary outsole combination Fall/Winter 2016. The NOW4 BUGweb RB9X combines two of Icebug’s proprietary traction technologies, RB9X (Rubber 9 Extreme) and BUGweb, transforming the shoe into a three-season sneaker. This is a winner of ISPO AWARD 2016-2017.

NOW4 BUGweb RB9X will give you contemporary design and yet highly functional footwear for the daily urban life. This three-season sneaker, has a sole with two of the Icebug benchmark traction technologies, RB9X and BUGweb. The RB9X rubber compound is world leading in providing traction on wet surfaces,
tests done with Satra (international test lab) backs this up. BUGweb means optional studs as this traction device is removable.

ICEBUG_Now4_Sole2

The history of casual footwear has been limited in terms of usage due to its focus on looks and appearance. Icebug is inspired to change that pattern by incorporating two traction technologies in their new casual line. Thus dramatically increasing the level of functionality in their shoes and also extending the season and utility for winter sneakers. In a very convenient way, the Now4 BUGweb RB9X promotes a healthier and more active lifestyle by providing the accessible tools where grip is needed.

When combing the traction technologies in one shoe, the Icebug team faced several challenges. The RB9X had to be adjusted to ensure compound performance stability that would remain successful in low temperatures. The design of the sole pattern also needed to ensure grip even after the BUGweb device is dismounted.

In combining the BUGweb and RB9X technologies, the shoe’s utility is extended,
thus making the NOW4 BUGweb RB9X not only a winter shoe, but also a three-season product. So whether the snow is falling or the sun is shining, the NOW4 BUGweb RB9X will remain relevant. It is the only shoe in your closet that doesn’t have an offseason.

The NOW4 BUGweb RB9X features a water repellent suede leather upper that provides a classic urban appeal. But don’t be fooled by its good looks, this shoe can handle some serious weather.
And it’s the winner of ISPO AWARD 2016-2017 in the Outdoor, Hiking and
Trekking shoes category.

Want to know more about NOW4 BUGweb RB9X and get a pair to test?
Please contact:

Marie Thomasson, PR Mananger at Icebug.
marie.thomasson@icebug.se+46 (0)722 46 11 46

NOW site: www.icebug.com/now

Lookbook for FW16

Now4_BlackNow4_Cocoa

Icebug is a Swedish shoe brand that started to challenge the global footwear gigants back in 2001. Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear.