Keystone Advisers

New Keystone Advisers transaction: Sale of Norlandia Care Personlig Assistans

Pressmeddelande   •   Okt 24, 2010 09:00 CEST

Norlandia Care divests its business Norlandia Care Personlig Assistans AB to Frösunda. The background for the divestment is to enable Norlandia Care to focus on their core activities within elderly care and patient hotels.

Norlandia Care Personlig Assistans is a well-run company with strong growth. We are proud of the results we have achieved. Nevertheless, we believe that a large personal assistance company can provide managers and assistants with even more support, through their greater resources and broader skills. This is something that ultimately will benefit the customers.



Frösunda is one of the largest operators within personal assistance in Sweden. Frösunda has a defined quality focus, and Norlandia Care is therefore pleased to find Frösunda as the new owner of the assistance business. We are confident that our clients and employees will be taken good care of as part of Frösunda.

Mikael Johansson has shown good results for Norlandia Care Personlig Assistans and will continue this work within Frösunda.

Keystone Advisers acted as advisor to Norlandia Care and its owner FSN Capital in the transaction.


Keystone Advisers is a fully independent Corporate Finance firm offering advice related to mergers and acquisitions (M&A), divestitures, as well as various financing arrangements. The firm has advised on approximately 140 transactions to a variety of different clients in a number of sectors since the inception in 2000. Keystone Advisers is a Partner owned firm and where the founders have experience from Investment Banking and Management Consulting from some of the largest global institutions. We are a team of 12 Corporate Finance professionals at the Stockholm office and in addition we have an own organization in the Baltic countries. Keystone Advisers aims to be the leading mid-market M&A advisory firm in the Swedish market.