Official book launch to celebrate 80 years of design at Philips

Pressmeddelande   •   Okt 18, 2005 10:10 CEST

Eindhoven, The Netherlands - Royal Philips Electronics (NYSE: PHG, AEX: PHI) is continuing celebrations to commemorate 80 years of design at the company with the launch today of past tense, future sense, a new book about design at Philips.

The book - with more than 800 pages and richly illustrated - is a reflection of eight remarkable decades, a reference source and, above all, an interesting and engaging read. past tense, future sense chronicles the evolution of design at Philips from the golden days of radio in the 1920s, when it was little more than a styling exercise, up to the sophisticated and multi-faceted discipline it has become today.

On the way, it tells the story of many design icons, such as the Chapel Radio, the Philishave Egg, the Billy bar blender and more. It also reviews the very latest developments, including advancements in the health industry such as the medical 'Ambient Experience' recently implemented at the Advocate Lutheran General Hospital in the USA.

An entire chapter of the book is devoted to Philips' renowned visionary projects, like the award-winning Vision of the Future. Other chapters deal with the history of design at Philips, the rise of the design function, the conflicting demands of designing for the individual in an increasingly global environment, and a reflection on what constitutes good design.

"This book describes the path Philips Design has taken over the years to help make an increasingly complex world more accessible, to make technology more human, relevant and meaningful to people's life", says Stefano Marzano, CEO and Chief Creative Director of Philips Design. "People today want the benefits of complexity, without the burden - we are here to help them achieve this."

This anniversary also comes at a time when design is being increasingly recognized as a major driver in the 'creative economy'. "Customers and consumers are critical and conscious of their needs, and the markets for most products are saturated," says Marzano. "Industries and brands have to focus very carefully on proposing distinct and easy to experience products that are relevant and meaningful to their consumers and customers."

Design is a journey that never ends. Philips is currently undertaking a number of design research projects to explore how the notion of simplicity can be fully expressed in new concepts. With a considerable proportion of society unimpressed by the level of complexity encountered in everyday products, this again emphasizes that design can lead the way in developing propositions people really want and that will improve the quality of their lives.

For more information about the book launch or the 80 years celebrations, please contact: Ange Dunselman Philips Design
Tel: +31 40 27 59 117

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 30.3 billion in 2004. With activities in the three interlocking domains of healthcare, lifestyle and technology and 161,100 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at