Slowfashionhouse.com

Organic make up from NY in SLOWFASHIONhouse

Pressmeddelande   •   Nov 08, 2010 11:44 CET

We've got makeup on the shelves in SLOWFASHIONhouse.

Granted — I’ve fallen in love with packaging again, The packaging design is made by Marc Atlan, Danish-born and NY resident makeup artist Kirsten Kjaer Weis is the woman behind this exquisite makeup series.

I can not express it more accurately than Celia Ellenberg who wrote at Style.com:

"Ever since the green beauty movement exploded, we’ve been fielding pitches from beauty companies claiming to offer the first real 'eco-chic' product range — i.e., that rare collection in which quality natural and organic ingredients combine with uncompromising luxury. We're often unimpressed, but KjaerWeis, a new makeup line designed by the Danish-born, New York-based makeup artist Kirsten Kjaer Weis, has jarred us out of complacency. Let's start from the outside and work our way in: Each compact in the Kjaer Weis line comes encased in a red lacquered grain-textured box that resembles a little jewelry box (a jewelry box of the Cartier variety, if you know your high-end bling-purveyor packaging). Opening said box reveals a weighty silver compact made from zamac, an alloy of zinc, aluminum, magnesium, and copper that makes a clicking sound when the slide function of the lid closes, similar to the noise a classic Mercedes door makes when it shuts! The compacts, while beautiful, are not recyclable — but they’re refillable with palettes of cream blush, eye shadow, and lip tint in universally flattering earth tones, all of which are formulated with 95 percent organic ingredients that utilize natural preservatives and pigments. The only things missing are parabens, petrochemical emulsifiers, synthetic colors, and fragrances, which we’re just as happy to do without, thanks".

—  I´m also in love with also with what inside the boxes:

As an incontestable minimalist I love that Kirsten Kjaer Weis has made her choice and does not present me with a range of unbecoming colours, she has steadily refined and edited the colours she uses.

Her edited collection pulls off the near impossible: It fuses the very best of organic with gorgeous textures and chic, always-flattering shades.

"When I’m working, I often go back to very specific neutral shades that I’ve worked with again and again, as I know these will make every woman look her best,” says Kirsten. It is these specially created, tried and trusted colours that form the launch range for KJAER WEIS.

She continues: "I like lips to look 'modern': not overly lipstick-y; moist, not shiny; a beautiful finish without looking made-up. I usually apply the lipstick with my fingers. It gives a contemporary, effortless look that I think many women desire."

 "My cream blush makes you glow; it brightens the eyes and gives a youthful, sun-kissed look, almost like coming back from a brisk walk. I apply it to the apple of the cheek and it melts with the warmth of the fingers. Cream blush enlivens the skin, allowing the woman to stand out, not just her make-up."

 "My eye shadows are all earthy tones, with a subtle pearl finish. I have created these specific neutral shades of light beige, taupe, brown and greyish black to flatter different eye colours. Whether subtle or dramatic, these specially created shades will always highlight and flatter your natural beauty," says Kirsten.

Kirsten has chosen one of Europe's leading organic manufacturers to partner with for the creation and formulation of KJAER WEIS. The raw materials, natural preservatives and pigments are extracted from minerals, plants and wild flowers specifically chosen for their colour and scent and for natural properties that have an affinity with the skin. "I love how the pure beauty and energy of these plants enhance the beauty of the wearer," says Kirsten.

 Enjoy, Rigetta Klint

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