Our Theory Of

Our Theory Of Watches

Pressmeddelande   •   Nov 07, 2016 22:24 CET

Our Theory Of is pleased to announce the launching of our Christmas campaign for 2016 - beginning on Black Friday, November 25th.

All four elegantly designed models from The Pioneer Collection will be available exclusively for purchase on our webshop: ourtheoryof.com. Our watches are for both men and women. 

The Pioneer Collection’s Christmas campaign launches with special prices starting at $70 (a reason to party!) exclusively for Black Friday and Cyber Monday. Prices thereafter are subject to change.

Our Theory Of was launched in early 2016 by four friends based in Stockholm, Sweden. The friends had an idea for a brand of accessories they would like to wear that felt simple and refined. This theory of timepieces is the first idea to leave the drawing board, a vision of great design and inspired by various art forms within fashion and architecture. And our christmas campaign reflects our inspirations and our love for the festive season!

Our christmas press kit is available for download - if you like our watches please feel free to include our beautiful images and details in your julplock, önskelista or similar for this christmas!

Seasons greetings,

Our Theory Of

Our Theory Of Time is simple. Time is a measurement of our lives and what we do within it. Time acknowledges our existence within this vast universe and allows each one of us to dream and aspire to all that life has to offer.

We appreciate simple design and good style, so our first collection of wrist watches is one that we would wear ourselves. When combining all the elements, we took inspiration from our theory of time and space - and incorporated the use of black in various ways - in matt and gloss, complimented by silver and rose-gold. Our straps are metallic mesh and genuine leather.

We wanted to share a time teller that will be on our wrist as we experience all of life’s great events. Throughout the ups, downs, while having fun, and achieving our dreams - this time teller will be with us to mark those occasions.

Our Theory Of Watches - a modern reflection of the classic wrist watch.


“For every action there is an equal and opposite reaction.”