Peepoople AB

Peepoople selected as social innovation finalist by McKinsey & Company

Pressmeddelande   •   Dec 04, 2011 15:32 CET

Through McKinsey on Society, 141 social entrepreneurs, impact investors and individuals submitted videos that demonstrate how innovative products and business practices can make a difference in solving some of the biggest challenges facing the world today. Issues including widespread drought and environmental degradation, to the human suffering and loss of life on a massive scale that is a direct result from 2.6 billion people who lack access to hygienic sanitation today, are just some of the areas being addressed by companies such as Peepoople in Sweden.

As one of the 11 finalists in the McKinsey Social Innovation Video Contest, Peepoople highlights its mission of providing access to dignified and hygienic sanitation with Peepoo. Peepoo is a single-use, self-sanitising, fully biodegradable toilet that transforms faeces into valuable fertiliser without contaminating or using scarce water resources. You can learn more about Peepoo by viewing the video at


During the contest from December 1 – 9, public voting will take place for 11 finalists that have been chosen by McKinsey on Society. Individuals can vote once per day during the video contest. The top three social innovators will be announced on December 12. Winners will be featured in McKinsey’s flagship publication What Matters as well as a television program co-produced with Link TV &


For more information, please contact:

Karin Ruiz, CEO Peepoople +46-70-6457804, or Professor Anders Wilhelmson, Peepoople Founder +46-70-6381191,


Peepoople addresses one of the worldʼs biggest problems – the fact that 2.6 billion people donʼt have a toilet. Peepoopleʼs mission is that everyone should have access to dignified and hygienic sanitation. The Peepoo toilet was invented in 2005 by architect and professor Anders Wilhelmson and Peepoople AB was founded in 2006. From 2006 to 2009 the Peepoo solution was developed in cooperation with the Swedish University of Agricultural Sciences (SLU) and the Royal Institute of Technology (KTH), as well as industrial partners. Following successful field-tests in 2008-2010 in urban slums in Kenya and Bangladesh in cooperation with the German international cooperation agency GIZ, and on Haiti by the international NGO Oxfam, Peepoople is now launching the Peepoo sanitation solution to the market on a large scale. The main focus areas are disaster relief, refugee camps, urban slums and schools. In November 2010 the Peepoo was introduced in the Kibera slum in Nairobi where it is currently bought by more than 5,000 regular users and implemented in several schools.