People of Lava

People of Lava signs EUR 7 million deal with Russian retail distributor

Pressmeddelande   •   Sep 08, 2010 13:51 CEST

People of Lava has signed a distribution agreement worth EUR 7 million over three years with Russian retail distributor ATC-Logistics. The agreement applies to People of Lava’s entire product line of high-end HD-LED televisions.

– The Russian market is extremely important to us from a strategic perspective. Cooperating with ATC ensures the necessary platform to reach out to the Russian consumers with our premium products for home entertainment, says People of Lava’s CEO, Christian Svantesson.

ATC is one of the leading distributors of exclusive products and systems for home entertainment in Russia. The company has a distribution agreement with approximately 100 retailers. ATC also represents other premium brands on the Russian market.

– People of Lava is an innovative company that understands the target group that we work with. They know how to differentiate their products and give our highly demanding consumers something special. We appreciate their excellence, all the way from the technical brilliance and quality of implementation, to the sensitivity of the design and materials, says ATC President, Andrey Eretin.

People of Lava showcased their exclusive television sets in the Lava Royal Sweden™ - series and the Android ™-based smart-TV Scandinavia™ for the first time at the electronics trade fair IFA in Berlin.

– The response has been overwhelming. We have been busy from dawn till dusk. Scandinavia™ is the first television set of its kind, which is not just evident considering the interest of journalists but also in the order book, says People of Lava’s Marketing Director, Martin Ljunggren.


For more information about People of Lava and their products, please contact:

Martin Ljunggren, Marketing Director, People of Lava
T: +46-70-745 28 07,

More about People of Lava: With the vision "a window to the World" Swedish People of Lava aims to create products that opens new horizons for the quality conscious consumer.

People of Lava is a technical leader in the field of combining the TV experience with the endless online world. Beside braking new ground in the arena of cutting edge TV experience People of Lava are also a world leader in motorized/remote controlled accessories, with its products mMotion Swing, mMotion Twist, mMotion Lift and mMotion Top.