SABMiller Sverige

Peroni Designer Collaborations presents IDA KLAMBORN

Pressmeddelande   •   Jan 29, 2014 09:00 CET

For the forth season in a row, Peroni is proud to present “Peroni Designer Collaborations” at Mercedes-Benz Fashion Week Stockholm.

Established in spring 2012, Peroni Designer Collaborations is a long-term initiative to support promising Swedish fashion designers. Peroni, together with Bon Magazine, saw a clear need to support talent who would otherwise not have the opportunity to stage a catwalk show at fashion week. The choice of designer each season is made by a panel consisting of representatives from Peroni and Bon Magazine. Particular attention is paid to designers who reflect the Italian design heritage of high craftsmanship and quality materials.

For A/W 2014, Peroni Designer Collaborations has selected Ida Klamborn.

A/W 2014 COLLECTION

Curve the straightness and let contrasts meet in a disruptive coloration of a repetitive motion.
Using a common pattern, a pattern that evokes different reactions, depending on situation and wearer. It is so full of history and, through time, it changes appearance. If you cross a border from one land to another, the features of the pattern change. But even so, the viewer can always identify the core behind the pattern. From the beginning the pattern was meant not to be seen, to hide or to blend into the background… with its main purpose to survive a battle and win a war. There is a fascination around it: people have used it in other contexts than the one it was created for, and made it their own. The pattern in the collection has been developed from a common military camo, then broken down, dissolved, rebuilt, recoloured, recreated, renewed, re…everything. It’s mine now.

BIO

Ida Klamborn is a Swedish fashion designer, situated in Stockholm. The language and focus in her work can be seen as a balanced union between color, shape and material where the momentum is to explore and develop simple ideas. Her BA degree collection received the prize ‘Italian Fabric Award’ which lead to an collaboration with an Italian fabric company and the result was exhibited during Milan fashion week 2012.

TEAM CREDITS
Stylist: Tereza Ortiz, Hall&Lundgren
Hair: Karl Eklund, MIKAs Looks
Make up: Josefin Scherdin, MIKAs Looks
Music: Silvana Imam
Show Coordinator: Peter Andersson Productions

With thanks to Bon Magazine, Peroni, Jung

Previous Peroni Designer Collaborations: Erïk Bjerkesjö (S/S 2014), AltewaiSaome (A/W 2013) and
Nhu Duong (S/S 2013).

SABMiller är världens näst största öltillverkare med verksamhet på sex kontinenter. I portföljen finns bland annat Pilsner Urquell, Grolsch, Peroni Nastro Azzurro och Miller Genuine Draft. I koncernen finns över 100 bryggerier och mer än 200 unika varumärken.