Playscan AB

Playscan AB appoints new CEO

Pressmeddelande   •   Feb 21, 2013 13:27 CET

Andreas Holmström replaces Ann-Sofie Olsson in the role as CEO of Playscan AB.

Andreas has untill now been active within Playscan AB as the COO and is one of the original creators of Playscan™.

- I am very happy that Andreas is taking the lead as the new CEO of Playscan AB. As the new CEO he brings competence, stability and solid knowledge about the company and its challenges, says Lennart Käll, chairman of Playscan AB.

Andreas has extensive experience and knowledge from the gambling industry, having strived to enable responsible gaming operators to raise the bar, and take their business to the next level to reduce problematic gambling. Andreas fully believes that sustainable growth is the future of this industry.

- I am very passionate about Playscan™ and leading the company into the next phase of evidence based preventive Responsible Gambling, says Andreas Holmström.

Playscan™ is the pioneer in offering players a way to keep track of their gambling behaviour, both in terms of their own perceptions of gambling, and by analysis based on their actual gaming data.
With it ́s unique targeted communication, informed player choice, player and operator education, Playscan™ offers a software solution that is designed for the operator to raise the bar within proactive consumer protection.

For more information, contact: Mark Knighton,
CSO Playscan AB,
Telephone +46-702321523 www.playscan.com 


Playscan AB is a subsidiary of Svenska Spel and delivers unique specialised custom made solutions in the field of problem gambling and Corporate Social Responsibility (’CSR’) tools towards the global e-gaming market.


Playscan AB combines cutting edge technologies with the expert knowledge and experience of gaming behaviour, problem gambling, and CSR. Playscan is developed in cooperation with the SiLabs (formerly Spelinstitutet).