Popwire Technology AB

Popwire Technologies names Robert Ekström as CEO

Pressmeddelande   •   Jun 24, 2003 11:27 CEST

STOCKHOLM,– June 25, 2003 – Popwire Technology, the leading provider of software for rich media encoding for wireless and broadcast production formats, today named Robert Ekström as the new CEO.

Robert Ekström brings a wealth of experience from management of emerging technologies in extensive growth. He has 15 years of experience in the field of general management, sales and marketing from large companies like Microsoft, Digital Equipment and AT&T as well as technology start-ups like Sendit, Icomera and Teltier.

At the same time Håkan Jansson of Investor Growth Capital was announced as the new Chairman of the Board. “We are pleased to have recruited Robert Ekström to Popwire. His strong track record in bringing technology ventures to the next stage of expansion will add great skills to this dynamic company, whose encoding platform is already recognized as best of breed. I’m personally excited about getting more involved in this very promising company.” says Håkan Jansson.

“Popwire has a very exciting team of highly talented people that has developed a state-of-the-art suite of proven encoding solutions. Popwire’s Compression Engine software has great potential as the most scaleable and versatile encoding tool for the media and telecommunication industries. I’m very impressed with the products and look forward to driving the expansion of the customer base together with our partners.” says Robert Ekström.

Popwire’s business concept is to create a high quality digital production environment where rich media efficiently can be encoded in a single workflow for a variety of distribution networks; Broadband/IP, Wireless, TV Broadcasting or for efficient digital archiving. Popwire specializes in encoding solutions for customers with a need for large amounts of audio/video volumes to be converted from one media format to another.

For more information, please contact

Robert Ekström, CEO +46-733- 55 26 02
robert.ekstrom@popwire.com

Håkan Jansson, Chairman of the Board +46-708- 24 20 21
hakan.jansson@investorab.com

Or visit www.popwire.com