PRESS RELEASE: KLM CAPTURES THE SPIRT OF AFRICA
AMSTELVEEN, 27 March 2009 - KLM Royal Dutch Airlines will capture the spirit of Africa in April and May. This year's onboard food and wine festival is called the Africa Experience. In addition, KLM will be spotlighting a conservation project in Kenya.
The inflight meals are traditionally the highlight of the festival, but the Africa Experience takes a broader approach than previous themes. The check-in desks at Schiphol will feature a touch of Africa and the festival will also be celebrated in KLM lounges. "We have chosen Africa as a theme because the continent is so inspirational. This is exemplified by the immense cultural diversity and the many different types of cuisine, as well as the excellent wines for which South Africa is renowned," explains Bart Vos, executive vice president of KLM Inflight Services. "Furthermore, Africa is an important market within the KLM network."
African chef and South African wines
The dishes KLM will serve on its intercontinental flights out of Amsterdam were created by African chef Dumi Ndlovu of andBEYOND, a prestigious chain of luxury lodges located throughout Africa. Passengers in World Business Class as well as Economy Class will get a taste of the chef's South African creations. Passengers travelling out of Johannesburg, Cape Town and Nairobi will also taste the spirit of Africa. The wines served during the Africa Experience come from the Nederburg estate near Cape Town, one of South Africa's most famous vineyards.
As part of the African Experience, KLM will devote special attention to a project in Kenya with a key conservation element. Via Destination Nature, a programme supporting projects that foster the diversity of animals, plants and ecosystems worldwide, KLM will sponsor the Kiunga Marine National Reserve Kenya. This national park, located in the northern-most tip of the Kenyan coastline, was seriously harmed by the temporary warming of the ocean (El Niño) in 1998. The World Wildlife Fund (WWF) has joined hands with the local population to ensure conservation of the area for future generations. Destination Nature offers financial support and publicity to nature conservation projects of this kind. This programme reflects KLM's ambition to make a positive contribution to protecting our planet.
For further information:
KLM Media Relations, Marisca Kensenhuis: +31 (0)20 6494545
Visual material is available via www.presslink.nl/klm
KLM Media Relations AMS/DR
TEL: +31 (0)20 6494545 FAX: +31 (0)20 6488092
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