Åre 2007 AB

PRESS TOUR TO TÄRNABY, THE SECRET OF SUCCESS: Discover the heart and soul of the Swedish village of champions in Lapland

Pressmeddelande   •   Feb 15, 2007 13:14 CET


Contact person: H-P Carlson, President, Ski Club Fjallvinden

Company name: Tarnaby Tourist Office/Ski Club Fjallvinden

Phone number: +46 (0)954 104 50

Mobile: +46 (0)708 980 395

Fax number: +46 (0)954 145 30

Email address: info@tarnaby.se

Website url: www.tarnaby.se, www.fjallvinden.com

PRESS TOUR TO TÄRNABY, THE SECRET OF SUCCESS: Discover the heart and soul of the Swedish village of champions in Lapland

Monday – Wednesday February 19th – 21st 2007

TÄRNABY, SWEDEN – 15th February 2007


The Ski Club Fjallvinden and the Tarnaby Tourist Office have the pleasure of inviting the media to a tour in the search of the secret of success in Tarnaby. Transportation, lodging and meals are all taken care of, and participants will have the opportunity to investigate and discover the true story of the most successful Ski Club in the world ever; the history, the people, the philosophy and the ideas for the future.

Preliminary Programme, Press Tour to Tarnaby, mon 19th feb to wed 21st feb

Monday, 19th February

1 pm Bus transport from Are, Holiday Club. Hosted by former ski club president Bo Bernstrom.

7 pm Estimated time of arrival in Tarnaby, check in at Tarnaby Fjallhotell (single rooms are booked)

The hotel has a restaurant and a bar, open for dinner.

Tuesday, 20th February

7.30 am - Breakfast is served in the hotel restaurant

9 am Presentation of the hosts and the programme for the day in the lounge

10 am Skiing in the slopes of the legends, guided by some of the legends of the village.

Equipment will be available (no charge) in the ski shop, situated in the hotel. Alternative transportation will be available. See and try the slopes where Ingemar, Anja and Jens learnt to master the art of skiing.

12.30 pm Lunch at Tarnaby Fjallhotell together with people who have been important in the history and development of the Ski Club Fjallvinden.

Afternoon free for individual activities, there will be a variety of choices.

6 pm Training for the young skiers of the ski club starts in Ingemarbacken. Photo opportunity and possibilities for interviews.

Restaurant and bar is open for dinner in the evening.

Wednesday, 21st February

7.30 am - Breakfast is served in the restaurant

Check out and transfer to Hemavan Tarnaby Airport.

Press Tour Facts:

Registration: Must be made no later than 6 pm, Saturday 17th February to:info@tarnaby.se, fax: +46 (0)954 145 30 or by phone: +46 (0)954 104 21.

Price: Cost for bus transportation, two nights accommodation in single room with breakfast, lunch on the 20th, activities as mentioned in this programme will be SEK 2 200 (€ 250).

Information: More information in the Tourist Office, +46 (0)954 104 50; Tarnaby Fjallhotell, +46 (0)954 104 21 or Mr H-P Carlson, president of the Ski Club Fjallvinden +46 (0)708 980 395

Travel from Tarnaby: Best way is to fly from Hemavan Tarnaby Airport (15 minute transfer from hotel, 100 minutes flight to Stockholm). There is a flight to Stockholm leaving 1.45 pm on 21st February. Bookings: +46 (0)54 305 30 or www.skyways.se.

Number of places is limited, and there can be only 12 participants on this Press Tour.

Welcome to Tarnaby!

Fast Facts, Tarnaby:

Population: Approximately 600.

Getting there: Stockholm, Arlanda – Hemavan Tarnaby Airport. Approximately 100 mins. For booking and information phone: +46 (0)954 305 30 or www.hemavantarnabyairport.se, see also Skyways Airline www.skyways.se

Accommodation: A wide selection. Please contact the tourist office for further information.

Number of runs in resort: 35 (6 black runs)

Number of ski lifts: 11

Best time to travel: offers skiing from October to 1st week of May.

Learn to ski: Tärnaby Ski School - training takes part on Anja’s home slope.

Activities: Ski camp with training facilities (open in October) with professional coaches. Night skiing, snow cannons, snow park, hiking, dog sledging, fishing, snowboarding, cross-country skiing, snow mobiles, heli-skiing.

Highlights: Northern Lights (Dec- Feb) and Midnight sun (May –Aug) in Tärnaby in Lapland.


• Tarnaby is a small village in Lapland, north-western Sweden. It can be driven through in less than a minute, legally.

• Skiing legend Ingemar Stenmark spent part of his childhood living on a street in Tarnaby called Slalomvagen – Slalom street.

• Tarnaby alone, could be ranked eighth among all countries in terms of skiing victories, ahead of Norway and Canada.

• Statistically, every 4th person that lives in Tarnaby could have a gold medal around his or her neck!






Titti Rodling, Info/Media Director

FIS Alpine World Ski Championships

Åre 2007 AB

Box 2007, SE-830 13 Åre

Tel +46 (0)647 61 2007

Mobile +46 (0)70 339 2007