Promosalons Sverige AB

Presskommuniké från SIAL

Pressmeddelande   •   Okt 26, 2010 14:11 CEST

Press release October 2010 

SIAL 2010 can be summed up in a handful of phrases: competitive food industries, fruitful business meetings and the globalisation of trade boosting the worldwide upturn.

Thursday, 21 October, 16.00. A few hours before the largest food marketplace in the world – running from 17 to 21 October at the Paris-Nord Villepinte exhibition centre – closed its doors, SIAL’s post-crisis strategy had made the difference.

The numbers of visitors recorded for the first two days of the exhibition had risen in comparison with SIAL 2008. The disruptions across France at the time of the exhibition accounted for the overall 8% fall in visitors. Yet despite these circumstances, SIAL acted as a catalyst for global economic trade, with 136,500 professional visitors (compared with 147,860 in 2008), of which 62% were international visitors from 200 countries, reflecting the challenge that the new economic order represents.

Rise in orders

More exhibitors (5,700 compared with 5,500 for 2008), more countries represented (106, of which 12 were new to SIAL), 25% more innovations, and 250 conferences and events drew professional visitors of excellent quality. The decision-makers attending the exhibition – principally from mass retail but also from foodservice, on the lookout for post-crisis dishes – generated a rise in business contacts compared with 2008, at the height of the crisis, confirming export as a major development strategy. “Export was at the heart of all discussion, whether in the aisles or in the talks given by politicians visiting the exhibition,” commented Valérie Lobry, SIAL S.A. General Manager. Companies, products, trends, novelties, challenges… for five whole days, food professionals showed regained appetite for the products and services displayed in the 19 exhibition sectors spread over the eight halls.

Competitiveness means innovation at SIAL

The focus at SIAL is, as always, innovation, as was clearly reflected in the 250 conferences and events on nutrition, design, retail, foodservice and ingredients that took place at the exhibition. Innovation was highlighted at the Trends & Innovations Observatory – leaders from the industry and retail flocking to this key meeting place, the SIAL d’Or and numerous exhibitors’ displays.

  •   985 products displayed
  •   400 innovations selected, of which:

–         60 were dedicated to foodservice

–         15 Trends & Innovations awards, including 9 French and 6 international products

  •   39 SIAL d’Or, including 1 Global SIAL d’Or

A steady flow of international visitors moved through the shelves of this gigantic hypermarket not only on the lookout for ready-to-eat products, but also for the semi-processed food products and ingredients displayed at IN-FOOD and the food processes exhibited at IPA. Holding the three exhibitions together met with great success.

A responsible approach

In accordance with the social responsibility policy initiated several years ago, some 300 food bank volunteers gathered almost 50 tons of foodstuffs in a few hours at SIAL. These were immediately redistributed to charities.

Globalisation has led SIAL to export its exhibition: SIAL Middle East will be held in Abu Dhabi from 22 to 24 November 2010; SIAL Canada, the North American marketplace, will take place  in Toronto from 11 to 13 May 2011; SIAL China has been programmed in Shanghai from 18 to 20 May 2011 and SIAL Mercosur in Buenos Aires for August 2011.

SIAL Group. This is formed of 9,300 exhibitors from more than 100 countries, 370,000 sqm of exhibitions, 216,000 visitors from 200 countries in Asia, North and South America, and Europe. More information on

Make a date for the next SIAL from 21 to 25 October 2012.

SIAL Press Relations

Agence VFC Relations Publiques

Tel. +33 (0)1 47 57 67 77

Contacts: Giannina Cohen-Aubier –

Marina Perrier –

Jessica Novelli – 


För mer information, kontakta mässans representant i Sverige:

Promosalons Sverige AB, tel 08 660 40 11 e-post: