Suppose you’re in a shop and you find the perfect sweater, but you are not sure about the colour and size. Imagine that your mobile phone could recognise that sweater and tell you all the available colour and sizes for you to pick your favourite. Or that a friend of yours found something for you at another shop, so you can take a peek at it, and try it on later when you visit that store.
rêve, the product-recognition platform, today announced the launch in Sweden of a free mobile application for iPhone® that allows users to recognise, connect and interact with physical products from their favourite retailers. rêve brings the digital life benefits to physical retail, to the extent of closing the gap between online and offline commerce.
“Today we’re giving people the best tool to improve their day-to-day shopping experience with smartphones” says Josep M. Nolla, cofounder and CEO of rêve. “As consumers we are interested in the products we like, no matter if we see them in a shop or in a website, and therefore we should be able to interact with those products in a seamless, integrated and channel-independent manner. rêve does this by bringing the digital benefits to offline retail in an easy, fun and engaging style”.
Starting today, users that download the app will enjoy a significantly improved shopping experience avoiding queues, crowds and lack of information. By going into one of the supported retailer’s stores and scanning a product’s barcode, rêve users can:
Automatically recognise the products they like
Obtain real-time product information about those items, such as name, price, images, sizes, colors, product description and more
Share, comment, rate, and even buy later, via rêve’s website, the things they've scanned
Keep track at anytime of all the things they love
Get inspired by what their friends, followers, bloggers, brands like and scan
Use rêve to find a gift for any occasion, dream up their next purchase, save great products and discuss their favourite discoveries with all their friends
The app currently supports the largest fashion high street retailers in Scandinavia, such as Zara, H&M, Massimo Dutti, Lindex, KappAhl, MQ, Bik Bok, Cubus, Vila, Vero Moda, Weekday, Monki and COS; and rêve will continuously add more.
rêve’s app is designed for iPhone’s with iOS7, is available in Sweden and can be downloaded in the App Store: https://itunes.apple.com/se/app/reve/id855054234?ls=1&mt=8
Did we mention its free?
rêve, pronunciation: /ʀɛv/, means dream in French.
rêve is a product-recognition platform that wants to help people get closer to their dreams by connecting them with the things they love. rêve allows consumers to recognize, connect and interact with products via digital means regardless of the environment in where they see them (in digital or a physical stores). rêve’s goal is to provide its users with the best shopping experience. rêve was founded in 2013 and its based in Stockholm, Sweden.