Salming Sports AB

Salming teams up with Vibram, the World leader in performance outsoles.

Pressmeddelande   •   Nov 17, 2016 11:08 CET

Swedish and Italian design and technology meet in the latest addition to the Salming Running range - the Trail5 - due to be launched July 2017. The Salming Trail5 is made to master extremely technical trail running! If you were to to own just one trail running shoe - the Trail5 is your obvious choice. A lightweight trail shoe made for any kind of weather conditions and any kind of surface - wet, dry, slippery, soft, muddy, rocky - you name it, Trail5 powered with Vibram MegaGrip takes you there - with an unmatched running feel.

Thomas Nord, Head of Design and Creative Director, Salming Sports AB
”Working with the Vibram development team in Italy has truly been an interesting and fruitful experience in terms of combining Salmings running philosophy and Salming Rule of 5™ with Vibram’s undisputed competence as a world leader in the performance outsole business” says Thomas and continues ”As organisations we have a lot of things in common - first and foremost the entrepreneurial spirit based on pure curiosity and commitment to the cause - developing no nonsense products for no nonsense people - with that mindset in common the teamwork falls into place naturally”

Tomas Solin, CEO, Salming Sports AB
”We are very excited about this strategic partnership. At Salming we have a passion to create innovative, highly functional products that truly makes a difference to the user”, says Tomas and continues: ”Combining Vibram’s unquestionable knowledge in performance outsoles with our design & product development team has enabled us to create this state of the art trailrunning shoe - Trail5. This is the first project in this co-operation, but certainly not the last”.

Nicoletta Di Vita, Vibram Global Sales Director
”Vibram we are really happy to partner up with such a creative and innovative brand like Salming. Vibram has gained a huge experience in developing very performing soles designs for trailrunning and very advanced compounds, such as Megagrip. We’ve been really impressed by Salming’s “holistic approach” to running and we can say that this first co-operation has been very productive. The Salming Trail5 project was a challenging one: Our designers worked very close together with Salmings Product & Development team in order to create the most functional outsole for this new trail running shoe style, and we are sure that the market will appreciate the final result”

Salming Trail 5
The design and construction is based on the Salming Rule of 5™ that steers the shoe design process and it incorporates the Natural Running Support System™ and has the cushioning properties of Recoil™ and Recoil R™.

What is Vibram MegaGrip?Its a sticky and very long wearing compound that provides excellent grip on wet, muddy, slippery surfaces as well as dry rocky surfaces.

The Salming Trail 5 - Natural Running Support System, consists of:

  • The Torsion Guide System 62/75™ (TGS62%/75°)
  • The flex and stability DNA of the Salming EnRoute (Due to be launched to the market i February 2017) model that includes raised rear foot midsole walls and an anatomical interior heel cup.
  • The Wrap-Around-Design™, consisting of the ExoSkeleton, the gusset tongue design and a 3-layer upper sandwich construction sealed off with a protective thin net mesh.

Cushioning propertiesRecoil™ midsole with an offset heel recoil R™ insert for enhanced cushioning properties.

Drop5mm (Stack height 24,5mm center heel, 19,5mm ball of foot)

Weight298g Euro 44 / US10.

Background on VibramVibram is the world leader in the production and sale of high performance rubber soles, targeted to the outdoor, work, recreation, fashion, repair and orthopedic markets. More than 40 million soles produced every year, more than 75 years of experience and present in more than 120 countries all over the world.

To put it short - Vibram is the performance rubber outsole authority.

Salming Sports AB är ett sportföretag som utvecklar, designar och marknadsför produkter för löpning, handboll, innebandy och squash under varumärket Salming, som man även är ägare till.

Sverige är hemmaplan och huvudkontoret är beläget i Sisjön, Göteborg.

Försäljning i Sverige sker genom sportfackhandel såsom Intersport, Stadium, Team Sportia, XXL samt specialister som tex Runners Store, Klubbhuset och Assist.

Export sker i dagsläget till ett 60-tal länder, varav tre sker genom egna dotterbolag - Tyskland, Kanada och USA.

Egen retail sker genom Salming Concept Store i Askim Göteborg och Salming Concept Store på Kungsgatan 19 i Stockholm samt genom e-handel.

Management: Tomas Solin VD, Thomas Nord Marknads- & Designchef