SAS Group signs 10 year technology partnership with Amadeus

Pressmeddelande   •   Apr 02, 2009 14:53 CEST

The Group's airlines, Scandinavian Airlines, Widerøe and Blue1 have signed a
long-term agreement and will adopt Amadeus Altea Customer Management platform.

SAS Group and Amadeus, a global leader in technology and distribution solutions
for the travel and tourism industry, have signed a 10 year technology
partnership for the provision of a new generation passenger service system.

Adoption of next-generation technology will support the SAS Group's move towards
cost efficiency and enhanced capacity to respond effectively to a fast-changing
and competitive marketplace.

Amadeus will implement the new technology platform for the SAS Group of airlines
through a phased migration process which will start in 2010.

Through the partnership, Scandinavian Airlines, Widerøe and Blue1 will adopt the
full Amadeus Altea Customer Management Solution to manage their global sales and
reservations, inventory and departure control processes.

The SAS Group of airlines will adopt the Amadeus e-commerce suite of solutions,
to support their commercial websites and drive online sales alongside their
existing e-commerce systems.

" We are pleased to have signed a long-term agreement that will replace our
legacy passenger service systems with a modern and standardized community
solution,"says Mats Fagerlund, Senior Vice President & CIO SAS Group.

Amadeus Altea CMS comprises a fully integrated platform that delivers
operational efficiencies across an airline's passenger service systems. Its
central repository of customer data facilitates enhanced exchange of travel
records and profiles, from reservations trough to check-in. Further, Altea CMS
is a shared platform used by over 100 airlines and offering connectivity to over
100, 000 travel agency locations worldwide, for sales.

A shared platform is especially relevant in the current economic environment,
" Shared costs to maintain and further develop the system, a variable per
passenger boarded fee structure and eased integration with an airline's
commercial partners who use the same platform, including travel agencies, all
mean incomparable cost efficiencies for the SAS Group" , says Julia Sattel,
Amadeus Vice President, Airline IT

" Scandinavian Airlines is also the eleventh member of the Star Alliance to
select our suite of customer management technology. With these unique advantages
in perspective, we are confident Amadeus technology can support SAS Group's
revamped strategy"

To date over 50 airlines have opted for full Altea CMS suite, while some 100
other airlines use at least one component of Altea CMS. The adoption of the new
technology platform means that Scandinavian Airlines will also align to the Star
Alliance Common IT platform (CITP) which is based on the same technology.

SAS Group
Magnus Rosén IT
tel: + 46 70 997 5389
fax +46 70 997 1260

Per Wehlander Distribution
tel.+ 46 70 997 2964
fax + 46 70 997 2890

SAS Group Press Duty telephone
Tel: +46 8 797 2944

Media Relations / Corporate Marketing
tel : +34 91 582 0160
fax : +34 91 582 0188
e-mail :

About SAS Group
The SAS Group is the leading airline group in Northern Europe, offering air
transportation and airline-related services. Scandinavian Airlines and Blue1 are
members of Star AllianceTM, the world's largest airline alliance. The Group also
includes the airline Widerøe, the partly owned airline Estonian Air, SAS
Technical Services, SAS Ground Services and SAS Cargo. SAS EuroBonus, founded in
1992, is the SAS Group's loyalty program with more than 2.8 million members. In
2008, the SAS Group transported 29 million passengers to over 150 destinations.

About Amadeus
Amadeus is the chosen technology partner for providers, sellers, and buyers of
travel. The company provides distribution, IT and point-of-sale solutions to
help its customers adapt, grow and succeed in the fast changing travel industry.
Customer groups include travel providers (airlines, hotels, car rental
companies, railway companies, ferry lines, cruise lines, insurance companies and
tour operators),travel sellers (travel agencies) and travel buyers (corporations
and travellers). Solutions are grouped in four solution categories -Distribution
& Content, Sales & e-commerce, Business Management and Services & Consulting
Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice
(development) and Erding (Operations - data processing centre) and regional
offices in Miami, Buenos Aires and Bangkok. At market level, Amadeus maintains
customer operations through 69 local Amadeus Commercial Organisations covering
217 markets.

The company is majority owned by WAM Acquisition, whose shareholders are BC
Partners, Cinven, Air France, Iberia and Lufthansa. Amadeus employs over 8,500
employees worldwide, representing 105 nationalities.
More information about Amadeus is available at: