Scandic and Picsearch in long-term agreement - Flexibility and service levels critical when chosing video

Pressmeddelande   •   Aug 31, 2009 16:36 CEST

STOCKHOLM, Sweden, August 31, 2009 - Scandic has chosen Picsearch to power the growing need for a video solution that will enhance the quality and the guest experience on the hotel chains web sites.

"Scandics online presence is crucial for our business. We needed a video solution provider that offered both an easy-to-use service and the ability to perform advanced customized adjustments to the service. Additional requirements being a service that used the latest video technology to output the best possible quality, for example on campaign sites, and also integration with our web statistics. Picsearch was able to fulfill all our needs whilst adding additional value", explains Jennie Skogsborn, Director of e-commerce at Scandic.

Scandic currently has five online sites:,,, and The websites are some of Scandic's most important marketing tools and a rapidly growing booking channel. The Internet offers an excellent way of communicating with guests in a cost-efficient way. Video is one of the services used to engage and convey the Scandic brand.

Robert Risberg, Picsearch's CEO, said "We see travel and hospitality as one of the most interesting market segments for Picsearch. We know from experience video combined with e-commerce can substantially increase conversion rates, helping turning visitors into customers. We are looking forward to help Scandic Hotels achieve their online goals."

About Picsearch
Picsearch AB (publ) is a premium provider of online video and multimedia search services. Picsearch's flexible and reliable video solutions power market leading businesses online. Picsearch multimedia search services are market leading in relevancy and family friendliness and power numerous leading Internet sites as well as its own Internet properties. Picsearch was founded in 2000, is privately held and headquartered in Stockholm, Sweden. For more information please visit

About Scandic
Scandic is a modern hotel chain where conscious people come for inspiration and renewed energy. With about 150 hotels and 30,000 rooms, we are already one of the largest hotel companies in Europe. And we are continuing to grow - within a few years, there will be over 200 Scandics to choose from. Visit

For more information please contact:
Jennie Skogsborn, Director e-commerce, Scandic
Tel: +46 709 735 098

Carl Särnstrand, Communications Manager, Picsearch
Tel: +46 73 204 14 79