Screen9 selected by dairy company Arla Foods

Pressmeddelande   •   Jun 05, 2013 10:03 CEST

Live Streaming and Video Library upgraded with Screen9 

Arla Foods in Sweden has selected Screen9 Online Video Platform to maximize the opportunities regarding video by launching Arla Play, a unique platform, to distribute the tremendous variety of content in Arla’s media library.

Arla wanted a video platform that offers plenty of features, is reliable and flexible in order to make the best use of their growing video library. The ability to add additional features as required, such as live streaming, was also a key factor in Arla Foods choice of Screen9.

Christina Skoglund, Communication Manager Web at Arla, says: “We have created Arla Play, a video service that has made all of our diverse content available for the first time in one place on our web. Arla Play offers a wide range of content from great food inspiration, historical films and commercials to Arlakadabra, a section for kids. We believe in making all videos accessible and shareable for those who want to engage in our content.“

Arla’s digital partner, Creuna, has been responsible for designing and developing the new Arla Play video media library, which integrates into EPiServer Content Management System.

Emilia Anelli, Project Manager at Creuna, says: “The new video library is designed to be easy-to-use for all ages, organizing all content  into different categories. The solution is highly user-friendly with a responsive web design that offers an optimal user experience on tablet, smart phone and PC. The integration has been excellently supported by a powerful and flexible Screen9 API along with knowledgeable and helpful support staff.“

Much of the new content has been produced by TTV, Tillämpad Television, along with the successful advertising campaign along the theme of ‘What inspires you? Good food without fuss.’ 
As found here:

About Arla Foods
Arla Foods is a global dairy company and a co-operative owned by 12,000 dairy farmers from Sweden, Denmark, Germany, UK, Belgium and Luxembourg.  Arla Foods is one of the strongest players in the international dairy industry with a wide range of dairy products of the highest quality. We are also the world's largest producer of organic dairy products.

About Screen9
Screen9 is a premium provider of online video services. Screen9´s flexible and reliable online video platform (OVP) powers market leading businesses online. The video platform allows customers to provide a high quality video experience to their users across PCs, smartphones and tablets. The video analytics give customers detailed insight into how their video content is consumed. Screen9 was founded in 2000, is privately held and headquartered in Stockholm, Sweden. For more information please visit

About Creuna
Creuna is the leading digital agency in the Nordics.  Creuna work with strategy, concept, design and technical development of digital solutions.  Creuna - with offices in Stockholm, Helsingborg, Gothenburg, Helsinki, Copenhagen, Aarhus, Oslo and Bergen - has more than 300 employees, of which around 110 in Sweden.  Creuna’s Swedish customers include Arla, Liseberg, Volvia, Mölnlycke Health Care, Telia, Praktikertjänst, ASSA ABLOY, Fortum, Karolinska University Hospital, Libresse and Stockholm city.

For further information contact:

Christina Skoglund, Communication Manager Web at Arla
Tel: +46 (0) 8 789 59 62

Robert Risberg, CEO at Screen9
Tel: +46 (0) 8 641 2233 

Emilia Anelli, Project Manager at Creuna
Tel: +46 (0) 8 505 79 000

Ingemar Falk, CEO at Tillämpad Television
Tel: +46 (0) 7320 01 947