Procter & Gamble

Seven Olympians from around the Globe celebrate Gillette's "Get Started" Campaign with Ceremonial Shave

Pressmeddelande   •   Aug 06, 2012 13:46 CEST

 Olympians From Seven Countries Descend On The P&G Family Home For Special Shaving Event

LONDON, August 5, 2012 – Today, Olympians such as Ryan Lochte, Alain Bernard, and Liam Tancock, among others, will celebrate Gillette’s ‘Get Started’ campaign with a ceremonial shave to take place in the Gillette Lounge at the P&G Family Home.  This honorary shave serves to not only celebrate the Company’s global campaign, but to also honor these Olympians and their tremendous accomplishments during the London 2012 Olympic Games.

“These athletes exemplify Gillette’s conviction that in athletics and in life, a great start can go great lengths toward being successful in your endeavors,” said Patrice Louvet, President, Global Shave Care, P&G.  “Gillette is linked to great starts for more than 800 million men around the world every day and through these athletes, our ‘Get Started’ campaign is aimed at educating and provided the next generation of men with a great start in their lives.”

The athletes participating in Gillette’s Global Shave Event include:

Felipe Franca Silva (Brazil, Swimming)

Alain Bernard (France, Swimming)

Paul Biedermann (Germany, Swimming)

Liam Tancock (Great Britain, Swimming)

Nikita Lobintsev (Russia, Swimming)

Andriy Govorov (Ukraine, Swimming)

Ryan Lochte (USA, Swimming)

 As part of Gillette’s global ‘Get Started’ campaign, Ryan Lochte also presented a check worth $25,000 to the USOC’s P&G|Team USA Youth Sports Fund, a fund aimed at providing broader access to youth sports development.  Lochte is one of 25 Gillette brand ambassador athletes at this year’s Olympic Games who are inspiring and encouraging future generations of men and Olympians to achieve greatness through great starts in athletics and life. This Gillette campaign was the first program launched as part of P&G’s global partnership with the IOC and support of the Olympic Movement, which carries through the next five Olympics to the 2020 Games.

The Gillette Lounge within the P&G Family Home is a uniquely designed refuge providing men with many of the creature comforts they typically enjoy at home.  Featuring an unrivaled grooming lounge, pool tables, video games, and a viewing area, the Male Grooming Space allows athletes and their families to un-wind from the day and get prepared for a great start the following day.

For a full list of assets and information related to the Gillette ‘Get Started’ campaign, including photos and videos, please visit

Fyra miljarder gånger per dag använder människor världen över Procter & Gambles produkter i sin vardag. Företaget har ett stort utbud av konsumentprodukter, i Norden marknadsförs bl a Pampers, Always, Alldays, Yes, Ariel, Pantene Pro-V, Head & Shoulders, Wella, Vicks, Gillette, Oral-B, Duracell och Braun. Företaget har 127 000 anställda som arbetar i mer än 80 länder