Social media pioneer joins MTGx as Head of Communications

Press Release   •   Dec 04, 2013 09:00 CET

MTGx, the digital accelerator of leading international entertainment group Modern Times Group, today announced that Louise Wachtmeister joins MTGx as Head of Communications from December 16. Louise is an experienced digital entrepreneur and social media pioneer. She was one of the founders of the social community ASMALLWORLD, and has recently launched the new social network Best of All Worlds.

“We are thrilled to add Louise to our team, on our journey to build global digital entertainment experiences that people love and share. Louise is an experienced digital pioneer, and we look forward to having her on board”, said Rikard Steiber, Chief Digital Officer of Modern Times Group, and CEO of MTGx.

Besides her extensive experience as a social media entrepreneur and innovator, Louise is an expert on working with online users and user generated content, and establishing and managing effective brand partnerships. Louise also has a background in PR and politics, and is a former elite athlete, with both gold and silver medals in the Swedish National Track Championships.

“I am excited to be part of MTGx. I feel most at home in dynamic environments, and the MTGx team, with talents from MTG, Google, Facebook and Universal is a great place to be. I have always been passionate about digital entertainment and exciting user experiences, and really look forward to contributing to the team”, added Louise Wachtmeister. 

About Modern Times Group and MTGx

MTGx is the digital accelerator of Modern Times Group, and is focused on leveraging MTG’s digital assets and industry leading content portfolio, to create and deliver world class entertainment experiences. MTGx is committed to increasing the development speed of MTG’s digital entertainment services across the world, and provides centralised digital skills and platforms to all of MTG’s businesses. MTGx also works closely with innovation and startup communities around the world, to find and develop the entertainment services and products that will drive entertainment in the future.

Modern Times Group (MTG) is an international entertainment broadcasting group with operations that span four continents and include free-TV, pay-TV, radio and content production businesses. MTG’s Viasat Broadcasting operates free-TV and pay-TV channels, which are available on Viasat’s own satellite platforms and third party networks, and also distributes TV content over the internet.