Award winning Swedish actor Stellan Skarsgård is set to become the voice in the audio guide accompanying visitors of the upcoming exhibition ABBAWORLD that opens its doors for the very first time in London on 27 January 2010. Skarsgård starred as the character Bill Anderson in the recent success movie “Mamma Mia!”, and he also hosted the BBC’s ABBA tribute concert in Hyde Park together with Sir Tim Rice and DJ Chris Evans this autumn. "People might think I am an ABBA groupie, but I am actually trying to become the fifth member of the group and have their name changed to ABBAS,” says Skarsgård. “I’m really looking forward to it.”
Magnus Danielsson, president of Touring Exhibitions, the company behind ABBAWORLD, is excited about Skarsgård becoming the voice of the audio guide. “Stellan adds character and off-beat humour to the guide, and his voice is well known all over the world,” says Danielsson. “We are very happy indeed that he is participating in ABBAWORLD.”
The script for the audio guide is written by ABBA expert and author of the bestselling biography ABBA – The Story, Carl Magnus Palm, and it will take the visitors on an exciting journey through the fantastic career of ABBA. According to Mats Daleskog, senior director of production at ABBAWORLD, the audio guide is a highly integrated and important feature of the exhibition. “Much more so than in many other exhibitions,” he says. “Not only is it about giving information to the visitors about objects and locations in the exhibition, but we want the audio guide to be an experience in itself and both the voice and the script are critical for its appeal.”
ABBAWORLD will open its doors for the very first time in the heart of London for a limited run, at the Museum Hall, Earls Court, on 27 January 2010. Tickets are available from www.livenation.co.uk and are priced at £22.00 / £19.50 (subject to booking fee).
About Stellan Skarsgård
Stellan Skarsgård was born in Sweden in 1951. He started his acting career at an early age and has since starred in many movies, TV series, and has made stage appearances. His latest work includes leading roles in blockbuster movies like Angels & Demons (2009), Mamma Mia! (2008), and Pirates of the Caribbean: At World’s End (2007).
ABBAWORLD is a unique touring exhibition filled with music, original costumes, history, images, instruments and never-before-displayed memorabilia from ABBA´s recording and performing heyday. ABBAWORLD is an interactive experience featuring the latest technology in sound, visuals, multimedia and communications. It is the only exhibition of its kind, with memorabilia approved by ABBA. Most of the items have been supplied exclusively by the quartet: Anni-Frid Lyngstad, Benny Andersson, Björn Ulvaeus, and Agnetha Fältskog.
For more information, please visit: www.abbaworld.com
About Touring Exhibitions
Touring Exhibitions creates exhibition experiences for all audiences and is backed by Polar Music, which is part of Universal Music Group; Eventum Exhibitions, with roots from Live Nation; Parks & Resorts Scandinavia; Synergera Rättighetsförvaltning; and an investment group led by Investering i Kunskap.
For more information, please visit: www.touringX.com