Star Alliance launches Round the World online bookings

Pressmeddelande   •   Jul 20, 2009 13:17 CEST

Star Alliance, of which SAS Scandinavian Airlines is a founding member, has
today launched the new "Star Alliance Book and Fly" tool, which allows customers
to plan, book and buy round the world tickets via the internet - 24 hours a day,
365 days a year. Up until now, it has only been possible to plan an
around-the-world trip on the website, with pricing and ticketing having to be
handled at airline call centres, ticket offices or travel agents. The sales
channels will continue to offer the Star Alliance Round the World fare, in
addition to the website.

"Star Alliance Book and Fly has transformed our website into a sales channel for
the Star Alliance Round the World fare. Customers can now plan, book and buy
through the web at their convenience," said Christopher Korenke, Vice President
Commercial, Star Alliance. "On the technological side, the implementation of an
automated tool to process very complex routings is truly an outstanding

This means it is possible to book the Star Alliance Round the World fare on all
of the network's 21 carriers, including SAS Scandinavian Airlines. Customers
will have access to more than 17,000 daily flights to 916 airports in 160

The new easy-to-use and interactive tool allows customers to choose from an
endless number of options when planning a multiple city round the world trip on
the Star Alliance network. Hence, the tool has been designed to assist the user
in creating a routing which corresponds to their travel needs. The itinerary can
be created by either typing in the appropriate city or by clicking on the
destinations displayed on an interactive world map. The destinations are colour
coded in order to distinguish between those to which direct flights are offered
and those which can only be reached by transfer connections. Once a valid
itinerary is created, the system displays an estimated fare in the currency of
the country of residence for the selected class of travel.

Flight options for each leg of their journey are displayed from the real time
availability. Additional service options, such as travel in premium economy
class cabins, can be selected at the applicable surcharge. Once flights for the
entire journey have been chosen, the final price including all taxes, surcharges
and fees is displayed. After entering the personal data necessary to process the
booking, the corresponding flights are reserved. Tickets are paid for online via
credit card and customers are emailed their electronic ticket. In case further
assistance is required, various call centres around the globe will be able to
help the customer.

The Star Alliance Round the World fare is one of 12 Star Alliance fare products.
Compared to one-way or return tickets, the Round the World fare is attractively
priced. The fare levels are set according to distance and class of travel.
Customers can choose between three mileage levels 29,000, 34,000 or 39,000
miles. The fare is available for travel in First, Business or Economy Class.
Tickets are valid for one year. Additionally, the Star Alliance network also
offers a Round the World special fare, which is only available for travel in
Economy Class, has a maximum mileage of 26,000, must be purchased seven days
prior to departure and permits three to five stopovers.

Photos and video available at:

For further information please contact:
Star Alliance Press Office
Tel: +49 69 96375 183
Fax: +49 69 96375 683

About Star Alliance:
The Star Alliance network was established in 1997 as the first truly global
airline alliance to offer customers worldwide reach and a smooth travel
experience. Star Alliance received the Air Transport World Market Leadership
Award in 2008 and was voted Best Airline Alliance by Business Traveller Magazine
in 2003, 2006, 2007 and 2008 and by Skytrax in 2003, 2005, 2007 and 2009.
The members are Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines,
Austrian, bmi, EGYPTAIR, LOT Polish Airlines, Lufthansa, Scandinavian Airlines,
Shanghai Airlines, Singapore Airlines, South African Airways, Spanair, SWISS,
TAP Portugal, Turkish Airlines, THAI, United and US Airways. Regional member
carriers Adria Airways (Slovenia), Blue1 (Finland) and Croatia Airlines enhance
the global network. Aegean Airlines, Air India, Brussels Airlines, Continental
Airlines and TAM have been announced as future members. Overall, the Star
Alliance network offers 17,000 daily flights to 916 destinations in 160