Stillfront AB

Stillfront AB to produce Fan Immersion Game based on THE FAST & THE FURIOUS: New Model, Original Parts movie.

Pressmeddelande   •   Apr 15, 2009 14:21 CEST

Stillfront AB to produce Fan Immersion Game based on THE FAST & THE FURIOUS: New Model, Original Parts movie.

Stillfront AB, a Sweden-based developer and publisher, today announced a licensing agreement with the Universal Studios to create a web-based "Fan Immersion Game" for the upcoming sequel in the Fast & Furious series. The film was released in theatres on April 3rd.

Designed to pull players immediately into the fast paced, extremely volatile world of street racing, this highly anticipated web-based, massively multiplayer game provides the exhilaration of being right there in the midst of it all. Free to play, the game will consist of building, modifying and painting your own car, and then racing it against competitors: other players from all over the world. Players will be able to invite their friends to the game, challenging them to race for the respect that can only be found on the streets, behind the wheel of a hot car.

Players will have to arrange races while staying under the radar with the local cops who are just itching to make a bust. They'll also need to repair and modify their cars for the next race. Using graphics to display the races enhanced by music to add intensity, this game immerses the player in the world of the Fast and the Furious from the start.

"We're very excited to be working with Universal Studios again to introduce a new game for their upcoming release of 'Fast & Furious: New Model, Original Parts'"

Says Marco Ahlgren, CEO Stillfront AB. "The challenging, fast paced world of street racing holds a lot of potential for a game of this type. We've incorporated flash video and music into the game to give it that feeling of really being part of the race, and I think we've done it quite well. The game also works perfectly with the micro transaction model we've used in our other FIGs to generate revenue."

The FAST & FURIOUS FIG will be live at www.fastandfuriousfig.com .

About Stillfront AB

Stillfront is a pioneering online game developer founded in 2007, specializing in creating Fan Immersion Games based on high profile IPs. The company is based in Uppsala, Sweden and is renowned for developing the first successful web-based game based on a major Hollywood movie title. The Wanted FIG, based on the Universal blockbuster, was released in 2008. Stillfront is currently planning to release three new FIGs in 2009. They are also in the process of launching a partnership with the biggest portal in the world: Bigpoint.

About Fan Immersion Games

Fan Immersion Games (FIGs) are casual, massively multiplayer online games that are free to play yet also include opportunities for players to buy advantages and premium accounts using micro transactions payable via sms messages and credit cards. These games deliver high fan engagement through their story-driven design and community elements.

According to the Casual Games Association, the North American online casual games market is estimated to reach $690 million with worldwide revenue of over $1.5 billion. DFC Intelligence states that the worldwide online games market is forecasted to reach $13 billion in 2011.

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If you´d like more information about this topic, or to schedule an Interview, Please call Marketing Director Nicklas Dunham +4670740 61 81 or e-mail Dunham@stillfront.com