Svenska LELO's Lyx kollektion visas på Cannes Film festival

Pressmeddelande   •   Apr 28, 2009 11:05 CEST

LELO LUXE to walk the red carpet in Cannes

Stockholm, Sweden April 28, 2009 - See our LELO LUXE film spot at the red carpet in Cannes from 13-24 May 2009. "We are excited to be at the world's most famous film festival and meet with celebrities, press and film lovers in Cannes," says Kaja Wannberg, CEO of LELO.

The LELO Creative team has created a film spot featuring 18 K gold pleasure objects from our LELO LUXE collection. The luxurious and handcrafted products featured in the film spot are YVA, our luxury clitoral vibrator; INEZ, the world's most expensive vibrator; OLGA, our beautiful G-spot dildo; and EARL, our gentlemen's pleasure object.

The film has been made by the LELO Creative team, with the collaboration of Spotvision, a Canadian post-production company. Our LELO LUXE film spot will run for 15 seconds every hour throughout the day on four giant screens: by the red carpet with all the celebrities, at the entrance of the Palais des Festivals, at La Croisette and at the entrance of the Carlton International Hotel. The screens will broadcast everything from live feeds from the festival and interviews with the biggest stars to festival ceremonies, press conferences, movie trailers and program scheduling.

Founded in 2003, LELO has with Scandinavian design established itself as the most groundbreaking and innovative designer in the international market for luxury pleasure objects. Our vibrators are an intersection of design, technology and functionality, and we are represented internationally in a number of exclusive boutiques, such as Kiki de Montparnasse in New York, Coco de Mer in London, Zouzou in Rome, Le Printemps in Paris and POM POM Parlour in Stockholm.

LELO is a Swedish sex life accessory label with a distinct design philosophy and brand profile. Drawing inspiration from the fashion and beauty industries, our pleasure objects breathe an air of simplicity, sensuality and sophistication. With an avant-garde approach and an affordable mid-to-premium price range, LELO provides a high quality alternative to the conventional erotic market place. We aim to please a modern clientele of women - and their partners - with high sexual integrity and a keen eye for design. By imbuing the look, the feel and the function of our pleasure objects with sensual purpose, they become natural accessories to be enjoyed again and again. Founded in September 2003, LELO is headquartered in Stockholm, Sweden, and products are available in more than 40 international markets.