Adfenix AB

Swedish Adfenix Raises $6m Series A Financing to extend its Market Lead in Automated Social Relationship Services for Real Estate Agencies

Pressmeddelande   •   Okt 25, 2017 13:07 CEST

GOTHENBURG, Sweden – October 24, 2017 – Adfenix, the Swedish real-estate technology specialist, today announced it has raised $6m in a series A funding round to continue its meteoric growth and early market dominance in the Nordics, UK and Australia. The funds will boost continued innovation and accelerate Adfenix’s cloud-based customer services offering to real-estate agencies in all major economies in Europe and open up for entry into the US market during 2018.

Adfenix’s exponential growth has been driven by its fully automated social relationship services platform, purpose built for national and international real-estate agencies with multiple offices or franchises.

Gabriel Kamienny, Co-founder of Adfenix says: “We are equipping real estate agents and their clients with the power to sell and buy homes easier and quicker. I truly believe that the real estate agents of tomorrow are all going to be tech-enabled, and we want to help both traditional agencies to make this leap as well as boosting the new class of hybrid online agencies with their value proposition. We have had the great pleasure of having a lot of awesome people joining our force lately, and this is a key reason for our success. We are also delighted to have Notion Capital, Industrifonden, Starbright and Goodfellows as investors as we continue our quest to help the worlds’ estate agents reinvent themselves!”

Today, large real-estate companies like RE/MAX, Sotheby’s, Harcourts are using the Adfenix B2B cloud platform to automatically reach significantly more potential home buyers, increase viewings, maximise end price and ultimately empower their agents to shorten sales cycles and sell more homes with less manual effort.

Chris Tottman, partner at Notion Capital says: “Residential real-estate is the world’s largest asset class and the process of selling and buying property is now ripe for digitization, more automation and improved customer experience. We were very impressed by how quickly Adfenix has transformed large real-estate agencies’ sales performance by automatically mapping and analyzing underlying property data, leveraging social media and using intelligent chat-bot messaging to optimize the property transaction process. We can see that Adfenix has taking the early lead with the clear aim to become the de-facto category leader in this space.”

John Sjölander, Investment Partner at Industrifonden adds: "The team impressed us with their fast growth, across many regions. Taking into account that they bootstrapped, it's even more impressive. Together with an excellent international investor syndicate, we're very excited to help growing this company even faster."

Jeremy Collins of Farrell Heyworth, UK says: “We are able to more than double the number of showings in the first 3 weeks of a listing when we use Adfenix Home Booster.”

This is the first institutional financing for Adfenix. Chris Tottman, partner at Notion Capital and John Sjölander, investment partner at Industrifonden will join the board of Adfenix AB. 

About Adfenix AB

Adfenix was founded by André Hegge and Gabriel Kamienny, based on the insights and vision that today's real-estate market was highly inefficient and customers should expect a much better experience when buying or selling a home. Today Adfenix services 85 global real estate agencies in Europe and Australia/NZ with a cloud-based automated social media marketing platform that implements within hours on top of existing systems infrastructure. The solutions helps real estate agents reach the right target group outside of the traditional portals and shortens salescycle while increasing the end price.

Adfenix is headquartered in Gothenburg, Sweden with offices in UK and Australia. During 2017 the company grew from 15 employees to 65. For more information

About Notion

Notion is a venture capital firm based in London, England, investing in early stage business-to-business, software as a service businesses. Notion invests in the enterprise tech of the future, in the teams and companies that have what it takes to solve the biggest problems facing the business world, transforming entire industries in the process. The Notion team founded, built and exited two highly successful SaaS businesses — Star and MessageLabs and invests exclusively in enterprise tech and SaaS with the ambition to build category leaders. The Notion portfolio includes Brightpearl, Currencycloud, Dealflo, GoCardless, MOVE Guides, NewVoiceMedia, Tradeshift, Triptease and Workable. For more information visit:

About IndustrifondenIndustrifonden is a Nordic venture capital investor based in Stockholm, partnering with early-stage tech and life science companies with global potential. Industrifonden-backed companies include: Qlik, Arcam, Soundtrack Your Brand, Barnebys, Fishbrain and Qapital.

About Starbright Invest

Starbright Invest is an investment firm based in Jönköping, Sweden, with focus on identifying entrepreneurs and fast growth companies that can scale explosively to create, transform or dominate an industry.

About Goodfellows AB

Goodfellows is a Swedish IT outsourcing company with its base in Gothenburg, Sweden.

Elevera Advisers AB acted as Adfenix's exclusive corporate advisers in this fundraising transaction.