Popyoular, the Swedish editorial review-based recommendation and discovery start-up, has signed a two-year agreement with Ziggo, the number one cable provider in the Netherlands. Ziggo will integrate the Popyoular platform in its Video-On-Demand services as well as in its streaming music service Ziggo Music.
Entertainment consumers today are spoilt for choice. Users are telling us their biggest challenge is no longer access - it’s actually finding something worth watching or listening to. As of today, the Popyoular platform will help Ziggos users make more informed decisions by connecting content with highly relevant, trusted review data. And with new discovery features powered by Popyoular, users will find more great content with less effort.
- At Ziggo, we’re constantly looking for ways to improve the consumer experience. With Popyoular, our users will be able to find and consume more content, and be more satisfied with their choices, leaving everyone happier at the end of the day says Fouad El-Idrissi, Product Manager Video/iTV at Ziggo
- Ziggo is the biggest triple-play provider in the Netherlands. To us, that means they have the user base and technology to show how the Popyoular platform can truly make an impact for consumer entertainment services. We can’t wait to see how Ziggo puts our platform to use for their customers says Jørgen Eng, Co-Founder of Popyoular AB.
Popyoular was founded in Stockholm, Sweden in 2010. Its recommendation and discovery platform is currently integrated in VOD- and music services from companies such as TeliaSonera, Canal Digital, WiMP Music (Aspiro), EMI and SF Anytime. As of today Popyoular covers local film and/or music content in English, German, Dutch, Polish, Swedish, Norwegian, Danish and Finnish.
About ZiggoZiggo is a Dutch provider of entertainment, information and communication through television, Internet and telephony services. The company serves around 2.9 million households, with almost 1.8 million Internet customers, more than 2.2 million customers for digital television and 1.5 million telephony subscribers. Business-to-business customers use services such as data communication, telephony, television and Internet. The company owns a next-generation network capable of providing the bandwidth required for all future services currently foreseen. More information on Ziggo can be found on: www.ziggo.com