The football site starts connecting to the blogosphere

Pressmeddelande   •   Dec 15, 2009 12:21 CET

Now bloggers who write about articles on get better visibility and more readers. The football site is first in the UK to connect their content to the blogosphere with the blog service Twingly Blogstream.

With Twingly Blogstream, launches a moderated trackback function which allows the web site to present links to all blog posts about each individual article. Twingly Blogstream is used by more than 100 leading European newspapers, magazines and television channels, such as Handelsblatt in Germany, Politiken in Denmark, Público in Portugal and De Telegraaf in Holland. is the first website in the UK to launch the service.

"Football is widely discussed among bloggers and we follow many blogs which are passionate about every detail related to the Premier League," said Nick Walsh, editor of "Connecting our editorial content to the blogosphere adds value to our articles. We also want to give something back to the bloggers that comment on our articles, in this case a link back and visibility on our website."

For, connecting to the blogosphere is one of several ways to interact in the social media to create greater visitor engagement as the site works actively with a weekly podcast “Betcast Weekly” and Facebook. The media sites that already use Twingly Blogstream have experienced an increased number of visitors and greater attention in the blogosphere.

“Our goal is to reach out to a wider group of readers, but we also want to create a commitment by opening up for discussion” said Magnus Hugemark, Marketing Manager for “That is why we focus on social media and bloggers.”

Twingly Blogstream is a service provided by the Swedish search company Twingly. In the UK, the company serves the BBC and its service Shownar with blog data. is the company's first customer in the UK using Twingly Blogstream.

"A search in our blog search engine shows that there are 20 million English-speaking blogs and thousands of them are entirely focusing on football and the Premier League," said Twingly CEO Martin Källström. "We are very glad that we get our first customer in the UK to open up for this big blogosphere."

If you are a blogger, do the following to get a link back from

1. Find an article or news on you want to blog about.

2. Link to the article in your blog post.

3. Go to and paste the URL to your blog post

4. Done! After a minute or so a link to your blog post will appear on

For more information, contact:

Magnus Hugemark, Marketing Manager for, +46  761 805 523,
Martin Källström, CEO of Twingly, +46 733 628 654,

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About Twingly

Founded in 2006, Twingly is the creator of, the popular blog search engine featuring a spam-free, faceted, social search for the global blogosphere. currently serves 25M+ search results per month, most through the Twingly API. With services based on leading edge real-time technology, for example Twingly Channels and Twingly Live, the company is aiming at making the real-time web more accessible for all internet users.

Twingly has been instrumental in driving change in European media by connecting mainstream media with blogs through its enterprise offering Twingly Blogstream, a moderated trackback function for large websites, providing measurably higher visitor engagement and greater attention in the blogosphere. Twingly Blogstream is used by 100 newspapers, magazines and television channels in ten countries, helping them get more attention from bloggers and generating 300M+ monthly widget views.

Twingly is headquartered in Linköping, Sweden. For more information visit Follow Twingly on Twitter at @twingly and on the Twingly blog.