Tiger of Sweden

Timeless icons in focus as Tiger of Sweden wraps up fashion week

Pressmeddelande   •   Jan 30, 2014 15:14 CET

Yesterday the fashion label wrapped up the season’s Mercedes Benz Fashion Week Stockholm with the largest show of the week. Timeless actors and rock ’n’ roll icons has inspired to an autumn collection focusing on a strong silhouette in a soft, expressive colour palette, in the true tailoring tradition that has become synonymous with the brand.

– Our inspiration for the autumn collection was taken from Robert Redford’s iconic character in the film ‘Three days of the Condor.’ The collection is our take on the soft colours and tailored silhouette of the 70s, with a touch of our own idiosyncratic rock ’n’ roll attitude, said Ronnie McDonald, designer of Tiger of Sweden’s men’s collection.

The collection’s monochrome palette is offset with softer elements of camel and beige, along with muted bold colour accents. The structure and patterns of the garments are inspired by classic men’s tailoring, with key pieces such as the double- breasted suit with jigger buttons. The outerwear builds on a longer, oversized silhouette, with a full-length trench coat made exclusively of mohair in focus.

For the women’s collection, designers Shena Neville and Tine Grandahl continue to develop the balance between soft, classic feminine garments and a more pronounced, tailored, masculine silhouette. The colour scheme builds on a black foundation with nuances of grey and winter white, with accents such as green, purple, pink and dark blue. Key garments include a minimalist cut blazer and an unlined, graphic plaid print coat. Monochromatic patterns and a strong sports influence strengthen the feeling of a modern, relaxed feminine look.

– There’s a lot going on at Tiger right now. Our international journey continues, aimed at quickly establishing ourselves in the world’s foremost fashion capitals – Paris and New York, while Stockholm and the Stockholm fashion week remains our home ground, said David Thunmarker, CEO Tiger of Sweden. 

Please contact the following for more information or press material:

Per Håkans, Tiger of Sweden, +46 8 546 310 00, per.hakans@tigerofsweden.se Elin Carlson, Jung Relations, +46 70 397 98 69, elin.carlson@jungrelations.com 

Since 1993, Tiger of Sweden has gone from an MSEK 15 turnover to MSEK 879 for the 2012–2013 fiscal year. Tiger of Sweden is sold and marketed in 20 countries and has been part of the IC Companys Group since 2003.