FIN-S Marknad & Kommunikation

Tourism Malaysia Newsletter

Pressmeddelande   •   Jan 19, 2016 13:28 CET

Malaysian Tourism Promotion Board puts more focus on the Nordic market together with a newly appointed PR agency - FIN-S Marknad & Kommunikation based in Stockholm. Noriah Jaafar, Director Tourism Malaysia Nordic and Baltics, recognizes the true potential of future visitors and wants to place Malaysia on top of mind in the region.

“We will start at the MATKA Travel Fair and at the Global Workshop in Helsinki and Malaysia will be represented by Malaysian Tourism Promotion Board Deputy Director General Dato´Hj Azizan Noordin and officials from Tourism Malaysia in Stockholm as well as by Langkawi and Sabah Tourism Boards” – Noriah Jaafar states.

Travel professionals and media are welcome to a cocktail reception and entertainment of Malaysian cultural dances by Wandie arts performance on Thursday January 21st at 3 pm in booth 7G61. The tour continues in Stockholm on the evening of January 26th with a Kick Off to media and tour operators. Travel fairs in Denmark and Baltics are in turn in February followed by Norway.

Over 27 million tourists visited Malaysia in 2014 and number of tourists is growing every year. Martin Ahlberg; CEO of FIN-S sees as the most important challenges to ensure the visitors growth and aims to considerable growth of the market share in the region. “Irma Aalto with wide-ranging experience from the travel industry is the acting project manager and the entire organisation of FIN-S will be strongly involved in the process” he adds.

Popular destinations, with organized tours from our area are the capital Kuala Lumpur, Langkawi, Borneo and Kota Kinabalu. Malaysia is first and foremost known as nature and adventure destination, as the Asia’s best golf destination and the legendary diving destination Sipadan Island on the east cost of Borneo is listed among the best diving destinations in the world. The product range is accordingly wide – from nature based ecotourism and untouched sandy beaches to buzzling Kuala Lumpur, golf and Formula 1. Geographically Malaysia is diverse; it consists of two separate areas: the Malaysian Peninsula in the west and Sarawak and Sabah on the island of Borneo in the east. A large part of Malaysia is covered by rain forests and the national parks are popular tourist attractions.

Time to be inspired!

For more information, please contact Irma Aalto at FIN-S on +46 70559 0497 or
irma.aalto@fin-s.a.se.

More useful reading about Malaysia is available on http://www.tourism.gov.my/en.

PR- och kommunikationsbyrån FIN-S Marknad & Kommunikation (grundad 1995) verkar inom rese- och turistindustrin. Vi hjälper våra uppdragsgivare att göra bättre affärer genom att bli mer synliga på marknaderna i Östersjöregionen, det vill säga Sverige, Finland, övriga Norden och Baltikum.

Vår nya satsning heter Stockholm Travel Show och är en resemässa med både B2B- och B2C-fokus.

Våra tjänster erbjuds på alla nivåer, från idéstadium till sjösättning och uppföljning. Vi inventerar, analyserar eller arbetar operativt - allt utifrån dina behov och gör det med omsorg - enkla, personliga och snabba lösningar med FINesS. Ett grundmurat, gränsöverskridande nätverk har byggts upp och utgör kärnan i verksamheten.